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Bettering the Customer Experience . . .
Rethinking the Customer Journey in a Social World
Social media, while too often far down on the list of priorities for most businesses, is certainly a primary focal point in our personal lives today. The data itself is clear: Social media has become the world’s most popular online activity of all, and perhaps the top digital activity of any kind. The calls for change have been happening for years; businesses that don’t move into the same venues where their customers spend the most time stand to lose out when it comes to opportunities to engage with and do business with them. Most businesses have heard all of this before: change now or fall behind. However, for many organizations, it’s not clear how to move ahead. . . . read more >>
Infor Acquires Orbis Global
Infor, a provider of business application software, announced the acquisition of Orbis Global, a provider of SaaS-based marketing resource management (MRM) software. Based in San Francisco, Orbis Global is an addition to the Infor Epiphany suite, enhancing marketing lifecycle management to enable effective decision making from marketing, sales and service. . . . read more >>
SoLoMo marketing: Bad buzzword, big opportunity, but how?
So we’re agreed. ‘SoLoMo’ is a horrible acronym. But let’s move along and appreciate Social Local Mobile for the potentially revolutionary concept it represents. In fact, ignore it at your peril - it’s probably the next big thing in brand and customer engagement. That “SoLoMo” is clearly something of a bandwagon is irrelevant because there are many companies already delivering uniquely SoLoMo engagement. And many consumers say they appreciate it. In fact, 80% of mobile internet users indicate they would actually prefer location- based ads to non-geographically targeted ones. So what is SoLoMo exactly? . . . read more >>
Omega Launches Market Intelligence Services
Omega Management Group Corp., specialists in driving revenue and profits by maximizing customer satisfaction and loyalty through Customer Experience Management (CEM) strategy, announced a new methodology designed to gather market intelligence for product/service performance and ongoing development in any industry. The new ROAR (Revenue Opportunity Actionable Research) program delivers market research to gather intelligence for any company’s products and services that will provide a competitive edge. . . . read more >>