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Bettering the Customer Experience . . .
Let's Get Naked: A Guide to Brand Transparency Who wouldn’t want to see Coke naked? The documentary “The Naked Brand" refers to brands being transparent, open, real and just a little vulnerable. For the uninitiated, it is an introduction to the Age of Transparency. With product ratings, YouTube, Facebook, Twitter, blogs and more created every day, brand transparency is not a choice. Our only choice is whether to fight it or embrace it. By embracing it, you could see growth and success beyond what you thought possible. If you fight it, you will only hurt your brand in the end. Here are four proof points illustrating what happens in the age of transparency: . . . read more >>
Zeacom Communications Center Delivers Enhanced Contact Center Zeacom, an Enghouse Systems company, and provider of multi-channel contact center and business process automation solutions, announced the latest version of its Zeacom Communications Center (ZCC) software. ZCC 6.2 continues Zeacom’s investment in Microsoft Lync integration, while offering enhanced business intelligence, mobility and deployment options across a wide range of telephony platforms. . . . read more >>
SapientNitro Launches Suite of Customer Engagement Platforms SapientNitro announced the launch of Sapient EngagedNow, a cloud-based platform offering that gives marketers the ability to engage today’s on-the-go consumers across an increasing array of digitally enhanced channels. With EngagedNow, brands can create immersive, multi-channel customer experiences -- without having to design, develop and support the infrastructure needed to enable these experiences. The suite includes modular capabilities to support the specific needs of industry verticals, including sports & entertainment and travel. . . . read more >>
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