#N/A Let's Get Naked - CRMAdvocate: 11/8/2012

 
 

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My Take: Let's Get Naked
Gary Lemke, Chief Customer Advocate   (November 8, 2012)
 
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Do I have your attention? That title got my attention when I read it in a Forbes article (read below) discussing the New Age of Transparency.
 
The column reminds me of the dialog in this column a few years ago dissecting the whole idea of transparency. To this day, that particular topic remains the most widely involved discussion in this column's history of almost two thousand editions.
 
Everyone has been beaten over the head with the notion that transparency has been blow wide open with social media and the like suggesting that transparency is no longer a choice. I've got news for you. . . . it still is a choice.
 
The choice remains whether to fight it or embrace it. But the answer has always been the same. Winners embrace it. Losers fight it.
 
Memo: the new transparency policy is to get a little more naked.
 
  What's your take?
 
Gary Lemke   twitter  Blog  Blog
 
 
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Other CRMAdvocate "Takes"


11.06.12    Acceptable Risks, Acceptable Losses
11.05.12    Just Like the Others
11.01.12    Never a Mandate
10.30.12    Enough to Self Destruct
10.29.12    Perceived Fairness
10.26.12    It's Not Fair
10.25.12    Loyalists in Waiting
10.24.12    Madvocates Really Care
 
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Let's Get Naked: A Guide to Brand Transparency
Who wouldn’t want to see Coke naked? The documentary “The Naked Brand" refers to brands being transparent, open, real and just a little vulnerable. For the uninitiated, it is an introduction to the Age of Transparency. With product ratings, YouTube, Facebook, Twitter, blogs and more created every day, brand transparency is not a choice. Our only choice is whether to fight it or embrace it. By embracing it, you could see growth and success beyond what you thought possible. If you fight it, you will only hurt your brand in the end. Here are four proof points illustrating what happens in the age of transparency:   . . . read more >>
 
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