It's Not Fair
Gary Lemke, Chief Customer Advocate
(October 26, 2012)
Madvocates, or Loyalist in Waiting, tweet, post, and otherwise share their dissatisfaction in ways unimaginable just a few years ago. They just want a little satisfaction. Online or in person, why do we see more and more adults throwing tantrums over seemingly trivial provocations?
It may be the decline of common courtesy. It may be that some people just aren't as nice as others. It could be "the last straw" for the stressed out. There are many other reasons and triggers.
Researchers have been looking for explanations of why people melt down over small things. Their findings suggest that it is a reaction to a perceived violation of an unwritten yet fundamental rule. "It's not fair."
"We can't have successful interactions in relationships, mutually beneficial to both people involved, if one person violates these rules, says Mark Leary, professor of psychology and neuroscience at Duke University.
Ah, now it's up to you to decide on the definition of what's fair. Is it about what you think is fair or what the customer thinks is fair? (Sometimes, it's not fair what the customer thinks is fair.)
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