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Bettering the Customer Experience . . .
Why Everyone Should Do Customer Support
When customers can reach anyone on your team everyone wins. Several years ago at Ranjith Kumaran's first startup, YouSendIt, he made the decision to provide 24 hour customer support to all free and paid customers. It was a big deal for a small startup but they felt that the time-critical nature of the service needed quick response times when users emailed, called, or asked for help using live chat. The overnight (Pacific Time) 8 hour shift was handled by a team in Mumbai until we hit the first national holiday in India. . . . read more >>
Awareness Inc. Announces Social Marketing Automation Suite
Awareness Inc., the provider of social marketing solutions for brands and agencies such as MLB, Associated Press, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, and Nuance, announced the launch of their new Social Marketing Automation suite. Awareness’ new Social Marketing Automation suite helps brands identify, track and rank prospects and customers across all the major social networks based on segmentation and prioritization criteria they define. . . . read more >>
Selectica Introduces "Contract Blueprints"
Selectica, provider of software that accelerates sales cycles and streamlines contract processes, announced new functionality in its latest release of Selectica Contract Lifecycle Management (CLM). Selectica also announced the availability of Selectica Guided Selling for Salesforce. Customers who deploy both Selectica Guided Selling and Selectica CLM can connect their sales and contract processes and go from configuring, pricing, and quoting (CPQ) to contract renewal in an end-to-end process. . . . read more >>
Why Recurring Relationships Trump Recurring Transactions
More and more companies are going to market with offerings that generate recurring revenue. Over the last decade, executives, investors, and analysts have recognized that recurring revenue models make a lot of sense—benefits include predictable revenue streams, ability to scale revenues with costs, lower cost of sales, and higher lifetime customer value. For companies that choose a recurring revenue model, there are significant competitive advantages. Consider Netflix, a subscription-based business, and Blockbuster, a business based on one-time transactions. . . . read more >>