Take the Oath - CRMAdvocate: 7/19/2012

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My Take: Take the Oath
Gary Lemke, Chief Customer Advocate (July 19, 2012)

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The Hippocratic Oath of Customer Experience - first do no harm - seems so self-evident that one might wonder if it is even worth mentioning.

As old as the oath is, it stills bears prominence among physicians. Perhaps those in the customer-facing business need to take such an oath.

There is great power in embracing the obvious. Say it. Pledge it. Do it. Otherwise, the silence may signal that it is not important.

Is it time to take the oath in your organization? How would your organization react if you would suggest requiring such oath taking?

What's your take?

Gary Lemke

Other CRMAdvocate "Takes"

07.18.12 Do No Harm 07.16.12 No Pricing Charade 07.12.12 Ask Carefully and Cleverly 07.11.12 Just Ask 07.10.12 Within the Barrage of Noise 07.09.12 Fickle Applause 06.28.12 A Gesture of Value 06.27.12 No Shame on Orbitz more "takes"

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