Innovative Soil - CRMAdvocate: 6/7/2012

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My Take: Innovative Soil
Gary Lemke, Chief Customer Advocate (June 7, 2012)

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Fresh out of college (go Boilermakers!), I headed west and started my professional career in Silicon Valley. By any imaginable standard, the region in the day - yes, it was many, many days ago - was considered a hub of innovation. Innovation requires innovative people and one could feel the intoxicating energy.

Decades later, the same label still applies but Silicon Valley certainly doesn't have a monopoly as the only innovative region. Maybe you live in one. Maybe you don't.

But is it still location, location, location in the world of virtual everything? Economist Enrico Moretti in his new book The New Geography of Jobs (review by MIT: The Multiplier Effect of Innovation Jobs) says that location still matters. He notes a “Great Divergence” - think Seattle versus Detroit to vision the widening gap.

So when you use the chameleon-like word and ponder when change is really innovative, it's important to consider if you and your organization occupy innovative soil.

Moving beyond the innovation moniker, one way to determine if an organization is really innovative is to measure direct and indirect job growth. Can innovation lead to national job expansion? Yes, probably more than anything else.

What's your take?

Gary Lemke

Other CRMAdvocate "Takes"

06.05.12 When is Change Innovative? 06.04.12 A Chameleon-Like Word 06.01.12 Do Your CX Practices Kill Empathy? 05.31.12 Customer for Life 05.30.12 Another Wish for You 05.29.12 My Wish for You 05.24.12 Customers Want AHT 05.23.12 The Average of Averages more "takes"

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