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SSC Announces New Service Executive Leadership Course
Service Strategies Corporation, a provider of training and certification programs for technology services professionals, in cooperation with its European partner Noventum Service Management, announced the availability of a new leadership course for service executives. Covering such strategic areas as service innovation, service design, and service transformation, the course gives executives the skills to deliver sustained performance and profitable growth for their companies. The next session of the Service Executive Leadership course will be held the week of September 17th in San Diego, CA. . . . read more >>
Are Your Content Registration Forms an Entry Point or a Barrier?
Content registration is sometimes considered a no-brainer in the content generation and distribution process: Write a white paper, eBook, or other content asset, put up a landing page and reg form, and youíre off, right? The problem is that registration can create friction in the lead generation and nurturing process. Marketers need to strategically decide when itís appropriate to ask for contact details in exchange for content ó and how much information to request. You canít always get what you want . . . read more >>
Radius Introduces Small Business Sales Intelligence Platform
Radius introduced a sales intelligence platform focused on providing relevant and accurate data on the small business market. The company, formerly known as Fwix, is rebranding as Radius, and delivering real-time online and social data for sales teams targeting small to medium-sized businesses. The sales intelligence tool is available via the company's web site, a mobile app for the iPad, and the application is also integrated into major CRMs. Radius' cloud-based technology collects and monitors information from hundreds of thousands of sources via multiple channels including social, news and government sites, and the information is displayed in easy-to-use dashboards. . . . read more >>
CRM Gets More Professional
In the professional services arena, large and small firms alike are finally abandoning spreadsheets in favor of CRM systems made especially for them. In fact, commercial CRM adoption among professional services providers stands at 86 percent, according to "The 2012 Professional Services Maturity Benchmark" by Services Professional Insight (SPI) Research. That's in stark contrast to 2009, when the Technology Services Industry Association (TSIA) reported that only 55 percent of professional services teams were using an enterprise CRM product and 29 percent had budgeted for new or additional CRM tools in 2010 and 2011. . . . read more >>