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My Take: The Average of Averages
Gary Lemke, Chief Customer Advocate   (May 23, 2012)
 
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Have you learned something from the collective thoughts on AHT (read: Delightful CRM, At the Speed of the Customer, Abandon AHT, and Abandoning AHT Practices)?
 
In summary, it is not that AHT is good or bad, worth keeping or abandoning. It is how it is used to make management decisions regarding the customer experience. A tool is a tool. It is what the user does with it that matters. A person holding the hammer can use it to build or destroy. Same swinging action, different results depending on the intention.
 
Consider the "A" word in AHT. Average. Does your AHT take the average of all customer experiences? If so, what does your average mean when it merges the 25 second transaction-based interaction with the 25 minute problem-solving experience?
 
Are you managing with the average of averages?
 
  What's your take?
 
Gary Lemke   twitter  Blog  Blog
 
 
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Other CRMAdvocate "Takes"


05.22.12    Abandoning AHT Practices
05.21.12    Abandon AHT?
05.17.12    At the Speed of the Customer
05.15.12    Delightful CRM
05.14.12    Quality of Experience
05.10.12    Not So Sleek CRM
05.09.12    Sleek CRM
05.08.12    Let the Small Guy Sing
 
more "takes"


 
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