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My Take: Loud Crowds
Gary Lemke, Chief Customer Advocate   (April 26, 2012)
 
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Is your organization's strategy to quiet the loud customers or get the quiet ones to speak up?
 
Organizations looking to silence the loud customers are worried the disgruntled will talk poorly of the product, service, and people. They expend resources to deflect, to hide. They offer bribes in exchange for hopeful silence. They live in fear.
 
Organizations that encourage the delighted customer to share their experiences with colleagues, friends, and family are proud of their products, services, and their people. Energy invested in the customer experience takes a "pay it forward" life of its own.
 
The time and resources invested to react to the unhappy loud crowd is about the same as the effort to encourage the silent but happy crowd to speak up.
 
And it is a choice each organization can freely make.
 
  What's your take?
 
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