Deserving of Great Love - CRMAdvocate: 4/10/2012

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My Take: Deserving of Great Love
Gary Lemke, Chief Customer Advocate (April 10, 2012)

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For years, Google message has been "Do No Evil." And each time I hear the phrase, I can't help but tilt my head and squint a bit in hopes of some insight into what they were thinking. We recently were privy to a little bit more understanding in CEO Larry Page's 3,500 word communique.

According to the memo, the idea behind "Do No Evil" is the mission to be a company deserving of people's love. My head still leans to the side in bewilderment.

The way I see it there is a big difference between how people may act if driven by "do no evil" versus what may be the objective of "do great things" or "to be loved."

I can't argue with Google's success so maybe they have the right mantra for them. However, I want to encourage you not to settle for "do no evil" when "do great things" sets the bar quite a bit higher. Is it better to focus on the negative of what not to do versus the positive of what is possible?

What's your take?

Gary Lemke

Other CRMAdvocate "Takes"

04.09.12 Making Loyalty Scale 04.05.12 Putting Loyalists to Work 04.04.12 Loyalty Languages 04.03.12 Attracting Abundance 03.29.12 The Need for Speed 03.28.12 Closing the Loop 03.27.12 Who Is Your Barry Johnson? 03.26.12 Customer Service and Marketing: BFFs? more "takes"

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