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My Take: Loyalty Languages
Gary Lemke, Chief Customer Advocate   (April 4, 2012)
 
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Tell me about your organization's loyalty program. Tell me about what you consider best practices in customer loyalty? How do you define customer loyalty? How do you measure it?
 
Answers to these questions are "all over the map" often because each of us have our own idea of what loyalty means and how to measure it. Maybe you've heard of different love languages. Let me suggest there are also different loyalty languages.
 
Bob Hayes offers three different type of loyalty questions - retention, advocacy, and purchasing. And Chris Severn lists five types of loyalty - Appreciation, Reward, Partnership, Rebate and Affinity.
 
What's your loyalty language?
 
  What's your take?
 
Gary Lemke   twitter  Blog  Blog
 
 
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