Attracting Abundance - CRMAdvocate: 4/3/2012

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My Take: Attracting Abundance
Gary Lemke, Chief Customer Advocate (April 3, 2012)

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Abundance. The word often seems elusive when economic pressures keep customers away. It's difficult to feel that abundant feeling when quarterly sales figures are below target. Sometimes it feels more like the desert than the oasis.

Appearances and feelings aside, abundance is something that is always there. Seth Godin recently commented, "Just because the tide is out doesn't mean there is any less water." Or any less fish to catch.

The tides are always changing. But the abundant opportunity is always there. A trust in that understanding gives organizations the ability to attract the best (most profitable, most loyal) customers rather than load up the nets with species of suspect value.

When fishing for new customers, what types of fish you do attract?

What's your take?

Gary Lemke

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