They Are What You Call Them - CRMAdvocate: 1/23/2012

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My Take: They Are What You Call Them
Gary Lemke, Chief Customer Advocate (January 23, 2012)

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What do you call those who buy your products and services? The term 'customer' is most widely used. Among certain industries, 'client' is an popular term.

In other corners, they are referred to as passengers (travel), rate payers (utilities), and guests (hotels) among countless other names.

Employees of such organizations create attitudes based on these names. Good or bad. And those served (the customers), create attitudes about the company based on what they are called.

Is it time to re-visit the name you give those who buy your products and services? Can it be the catalyst of change you are looking for?

What's your take?

Gary Lemke

Other CRMAdvocate "Takes"

01.20.12 Hall of Fame Callout 01.19.12 Webinars and Events 01.17.12 CX Hall of Fame 01.16.12 Got the Plan? 01.12.12 At the Speed of Social Media 01.11.12 Staying Silent No Longer 01.10.12 This Isn't Working 01.09.12 Always the Customer more "takes"

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