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It's time to put on your thinking cap. Consider these words from a recent blog written by Seth Godin:
"No organization cares about you. Organizations aren't capable of this. Your bank, certainly, doesn't care. Neither does your HMO or even your car dealer. It's amazing to me that people are surprised to discover this fact. People, on the other hand, are perfectly capable of caring. It's part of being a human. It's only when organizational demands and regulations get in the way that the caring fades. If you want to build a caring organization, you need to fill it with caring people and then get out of their way. When your organization punishes people for caring, don't be surprised when people stop caring. When you free your employees to act like people (as opposed to cogs in a profit-maximizing efficient machine) then the caring can't help but happen."
For the moment, let's shelve the idea about hiring caring people and getting out of the way. Instead, tell me if you agree that organizations are not capable of caring.
Do you think your organization cares? Do you know of an organization that cares? How do you know? What's your take?
. . . . . Gary Lemke, Chief Customer Advocate
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 | Recent Editions of CRMAdvocate
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Lasting Impressions:
Equality is the soul of liberty; there is, in fact, no liberty without it.
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Frances Wright
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OUR TAKE -
Uncaring Organizations
