OUR TAKE - Emerging Customers - Value

"Our Take" - Blog



Lasting Impressions: I like maxims that don’t encourage behavior modification. - Bill Watterson, American cartoonist. Calvin & Hobbes

Last week I shared the first of many emerging customers in 2011 called the need it now customer as featured in a WSJ article as the just-in-time customer. And I promised to share a few more suggested emerging customer types.

Inspired by the WSJ article, Lior Arrusy, thinks we need to pay attention to the value or discount customer. He suggests that "following two years of heavy discounting, today’s customers face difficulties correlating value with price. Bargains have become the rule and not the exception for this customer."

Beyond the coupon clippers who have been around for quite some time, do you feel that a value and discount customer is a new category? I don't see it that way. But I would agree with the argument that the lines between price and value are more blurred.

Do you feel the shift? Is it a matter of discounting or something deeper? What's your take?

. . . . . Gary Lemke, Chief Customer Advocate

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