OUR TAKE -
Need it Now Customers
"Our Take" - Blog
I recently returned from an extended family visit in which I became someone else's home manager. When I took command of the contents of the refrigerator, the pantry, the cabinets, and even the garage, I quickly realized that I am a much different customer than the owner of the home.
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A man that doesn't believe in destiny doesn't need to know what his destiny is.
What I purchase and more importantly, how I purchase were very different. That difference got me thinking. If my habits are so different than my parent's habits, how different are the habits of the neighbors and other important buying segments?
From the other side of the equation, the sell side, the question is even more interesting. What type of customers do you sell to? And how many different types are there? One emerging type of customer is the "need it now" person (see "The Just in Time Customer"). For decades, Americans bought big, bought more and stocked up, confident that bulk shopping, often on credit, provided the best value for their money. But the long recession altered the way many people think about the future. Manufacturers and retailers report that people are buying less, more frequently, and are determined to keep cash on hand.
And the article suggests that if the type of customer is evolving, the product needs to evolve too? What have you done to address the "need it now," just-in-time customer?
. . . . . Gary Lemke, Chief Customer Advocate
Our Take - Blog
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