 OUR TAKE -
Transparency - Not for Sale
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 | Recent Editions of CRMAdvocate
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A handful of patience is worth more than a bushel of brains.
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Dutch proverb
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I hope you understood the title of Friday's column - Buy Some Transparency - was done, as they say, "tongue in cheek." A bit of subtle sarcasm, if you will.
I hope you agree when I say, transparency is not something purchased. It is earned. Transparency and its close cousin authenticity are not something with a SKU and a price. They are something earned through gestures, value, and relationship.
If you were a CRMAdvocate reader last year, you might remember the discussion about the importance of a transparency policy. We learned that it is something different than other policies. It is not something simply written. It is something expressed through genuine interaction.
Do you feel your organization is willing to pay the price of transparency with the currency of genuine interaction? What's your take?
Gary Lemke, Publisher
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Interactive Softworks announced the availability of its Metaphor On-Boarding solution for financial services companies. Metaphor On-Boarding standardizes the often inefficient and fragmented process of signing up new customers and partners by allowing users to automate previously manual processes, saving time and eliminating costly errors, while also improving the customer experience. Metaphor On-Boarding provides a smooth experience for new customers and partners, beginning with the initial application submission, product options and pricing, back-office approvals and acceptance, all the way to contract acceptance, account activation and provisioning.(Interactive Softworks
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