 OUR TAKE -
Not Necessarily Perfect
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Everybody has talent, it's just a matter of moving around until you've discovered what it is.
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George Lucas
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I have a confession. I enjoy watching the television show Pawn Stars on the History Channel. It is one of few shows I watch and a rarity in that it is also of interest to my 17 year old son. The show is a reality program about a family owned pawn shop highlighting unique items typically of historical interest.
When people bring something quite old to sell or pawn, the shop owner will often summon an expert to validate the authenticity and value of the item. One recent example was an old handgun that was authenticated as original and valuable. However, the pawn shop owner didn't want to buy it because it had obviously been shined up. In an effort to make the item look better and expectedly fetch more money, the owner all but destroyed the value of the piece. In the world of many collectibles, it turns out authenticity trumps cosmetic enhancement.
In the first article below ("Boarding the Cluetrain), the author suggests that authenticity trumps consistency. To be authentic he suggests one has to "provide is something that is not scripted and not necessarily perfect." While perfection may be a lofty goal, experience tells us most organizations cannot be perfect all the time.
But maybe organizations can strive be authentic all the time. That's my take. What's your take?
Gary Lemke, Publisher
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Article: Boarding the Cluetrain
The Cluetrain model—marketing for the social customer—is built on the overall experience of the company and how that experience is transmitted to the customer (and other interested parties). Transparency and authenticity are the cornerstones. From marketing’s standpoint, that means that the human side of the company and its individuals has to be obvious and that multichannel honesty is the actual best policy when it comes to things ranging from service issues to product availability to messaging. To be authentic, what a marketing or public relations maven has to provide is something that is not scripted and not necessarily perfect.(DestinationCRM
)
News: SupplierSoft Launches Its Supplier Relationship Management (SRM)
SupplierSoft announced SRMChatter, an integrated component of the solution suite that enables real-time secure collaboration between a company and its suppliers. SupplierSoft SRM solutions are among the first apps to leverage the social components of Chatter and are now available on salesforce.com's ChatterExchange. (SupplierSoft
)
Article: Who Should Own Your Company's CRM Effort?
The overall user population of CRM systems is dominated by sales and pre-sales people. And a CRM purchase is almost never done without at least the tacit approval of the sales VP. But driving the purchase decision is not the same thing as the long-term operational ownership of the system. But few sales VP who are interested in the governance, data quality, and deployment issues of a CRM system. But somebody has to own doing this work.(CIO Magazine
)
News: Harris Bank Selects Workforce Optimization Solution from GMT
Harris selected GMT to satisfy its branch workforce optimization requirements. The GMT Planet enterprise workforce optimization solution will provide capacity modeling and scheduling for all Harris branch employees working in the company’s branches throughout Illinois, Indiana and Wisconsin. Harris is the latest in a growing list of banks and credit unions, including BB&T, Bank of the West, Zions Bancorporation, American Eagle Federal Credit Union, Three Rivers Federal Credit Union and Mechanics Bank, who use GMT Planet to optimize teller and sales staffing in their branches. (GMT
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