 OUR TAKE -
What Could Have Been Said
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No one ever thinks of themselves as one of Them. We're always one of Us. It's Them that do the bad things.
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Terry Pratchett
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Yesterday, I promised to share my thoughts on what might have said in the early moments of the catastrophe in the Gulf of Mexico to avoid the crisis of trust now realized. This is certainly a charged situation with extremely strong emotions focused towards corporations, government agencies, and the individuals within.
As we study this business case in the spirit of customer advocacy, I respectfully ask for feedback focused on exploring good businesses strategy akin to being a customer advocate. I realize offering suggestions at this point might seem like "Monday morning quarterbacking" which may not seem fair. Likewise, this situation continues to unfold so the discussion is based on available information which may not be completely factual. So with disclaimers in place, what could have been said in the opening moments of this situation? Consider this:
"Offshore drilling is a dangerous activity with potential undesirable consequences now actualized. While we need to learn the full cause of this catastrophe to avoid it happening in the future, our immediate focus is two-fold: stop the leak and mitigate damages as quickly as possible. This is an unprecedented disaster so we do not know at this time how or when the problem will be brought under control. This situation may require the resources of many companies, various government agencies, and the worldwide industry expertise of the science and engineering communities. And regardless of how bad the news might turn out to be, we will provide full disclosure via daily progress updates until the goals are achieved."
Tomorrow, I will start to break down the various parts of this statement and discuss how they could apply to your business. In the meantime, what's your take?
Gary Lemke, Publisher
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