 OUR TAKE -
The Incredible Power of Re-Credentialed Trust
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The artist is nothing without the gift, but the gift is nothing without work.
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Emile Zola
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The point of the last column is that basic integrity which is often a cornerstone of trust shouldn't be a big deal. In the world of all things customer centric, these values can nurture loyalty, share of wallet, and ultimately profitable revenue. It should be simple. Yet in the "real world," it doesn't seem so simple. For many, it doesn't feel normal.
One reader responded to the story of professional golfer Brian Davis' act of playing by the rules by quipping, "My take is that Brian Davis would not survive in the software business." Could you insert your industry in place of 'software' in the previous statement? The slippery slope of sliding business practices seems to often to start with a rationalization that it is OK to chip away at the basics of trust because "everyone is doing it." It becomes the industry norm.
And that is why there is incredible power in trust re-credentialed. What a great way to differentiate your products/services as well as your brand.
That's my take. Do you agree? What's your take?
Gary Lemke, Publisher
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