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Article: Business Credibility Is Different From Social Trust & Friendship
Professional networks online are not based on friendship and trust, but rather on the sharing of deep knowledge between participants, whether individuals or institutions. Respect and influence are good words to use to describe the outcomes of sharing knowledge within a professional social network. So is credibility. David Meerman Scott recently discussed this idea in rich detail during an interview he gave about his book: "The New Rules of Marketing & PR." In part, he says, "First, put away your company hat for a moment and think like one of your buyer personas. The content that you create will be a solution to those people's problems and will not mention your company or products at all! (CustomerThink
)
News: Demandbase Announces Real-Time Business Identification Platform
B2B marketers have been saying for years that one of the biggest headaches is converting visitors on their web sites. Demandbase announced availability of Real-Time ID Service, its platform for real-time identification of business web traffic. Accessed using a web service API, marketers can now power their web site or online products with the intelligence of knowing which company is about to visit, and then serve a web experience with industry-specific messages, shorter web forms, or even custom product offers for specific accounts. With only 2 to 4 percent of web visitors carrying out a desired action online, there is so much potential ROI left on the table. Demandbase‘s Real-Time Identification Service will allow marketers to abandon their one-size-fits all web site and offer something much more meaningful, one visitor at a time. (Demandbase
)
Article: Is Your Marketing Team Going for the Goal?
For the past 50 years, marketers have spent huge amounts of money interrupting their potential customers through TV advertisements, email blasts, telemarketing, and direct mail. These methods have driven leads that fueled the growth of great companies, but consumers are becoming more sophisticated at blocking out messages with tools such as TIVO, spam protection, and caller ID. Your customers are changing. They have found new ways to shop and learn: Instead of reading newspapers or magazines, they search Google, blogs, and social media sites like Twitter, Facebook, and LinkedIn. Instead of buying in store, they want to complete the transaction — from research to purchase — online. In its efforts to adapt to the way consumers shop and learn in today's society, marketing will likely change more in the next five years than it has in the last 50.(DestinationCRM
)
News: MetaSource Expands Use of Customer Engagement Software
MetaSource has expanded its use of Interactive’s customer engagement software in the company’s new Utah-based contact center. The additional capacity will allow MetaSource to scale its business by expanding its outsourced service offerings to more potential clients. Interactive Softworks enables MetaSource to roll out new campaigns and make changes to existing ones, while also allowing the company to capture and report on real-time customer data and consolidate it across the company. (Interactive Softworks
)
News: Start–Up MaaS Impact On Fast Track
MaaS Impact added 15 new customers and doubled its employee base. New customers include: Grand Canyon Business, ZirMed, BillingTree, Sentinel, CasaMedics, United Merchants, Professors Pen, Dantom, and Greyson Organics. The privately-held start-up was founded in October 2009 by with a vision to transform traditional grassroots marketing through the use of cloud-based marketing solutions. (Maas Impact
)
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