 OUR TAKE -
What's the Big Deal?
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It took me 17 years to get 3,000 hits in baseball. I did it in one afternoon on the golf course.
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Hank Aaron
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I'm not a golfer but I want to share this recent golf story with you. A professional golfer, Brian Davis told the truth, acted with integrity, and forfeited $411,000. Here's the story:
Mr. Davis was in a playoff with first place at stake. Davis was in a hazard that had clusters of reeds all around. He and his caddie looked it over carefully. He struck the ball. Then he immediately called a PGA official to come over. He told him that he might have grazed one of the reeds on his backswing. Nobody had called it. The officials had not seen anything amiss and his opponent had not protested. But Davis, although he hadn't felt it through the shaft of his club, believed he had seen it out of the corner of his eye.
Only after watching his swing in slow-motion replay on a nearby TV monitor did he confirm the infraction - PGA Rule 13.4 -- which prohibits moving any "impediment" with the start of a player's back swing. A two stroke penalty. And that was the end of Davis' chance to win his first PGA event. The honesty of Brian Davis became a big deal and, in some ways, it overshadowed the tournament outcome.
He thought it should not have been a big deal. That's what Rule 13.4 says, and golf is played by rules. Davis wants to win, but fair and square. Why do I share this story? I think Mr. Davis is a gentleman to be trusted. He shows us through the game of golf, what it means to re-credential trust. Tomorrow, I will share the real reason I shared this story. What's your take?
Gary Lemke, Publisher
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News: Stayinfront Introduces CRM 12
StayinFront announced a new version of its flagship product, StayinFront CRM 12 boasting features aimed at increasing CRM efficiency for sales reps and managers both in the office and in the field. Configurable Key Performance Indicators (KPIs) enable users to have full tracking and history available system-wide so that trends can be analyzed quickly. KPIs are displayed using graphic visualizations, showing measurements including sales and revenue goals, service and satisfaction. KPIs can even trigger both automatic and manual tasks when linked to workflow.(StayinFront
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News: 24-7 INtouch and Astute Announce Technology Partnership
24-7 INtouch and Astute Solutions announced that they have entered into a technology partnership. Under the terms of the agreement, the companies will leverage 24-7 INtouch’s service delivery model to maximize the cost and performance advantages of Astute Solutions’ ePowerCenter and RealDialog. Through the new partnership, the companies are extending a suite of customer care services to joint client companies, including solutions for voice, chat, email and self-service channels.(Astute
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 | | Join Knowlagent to hear how Sprint is mobilizing around first call resolution.
Learn how Sprint: -
Keeps agents up to speed on changing products, plans, and services. -
Links agent performance, development and FCR measurement. -
Aligns a global workforce against the same goals.
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Date: May 18
Time: 2-3 pm EDT
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News: Optify Spring Release Improves Business Visibility, Integration
Optify announced the Spring 2010 Release of its Real Time Marketin software which includes enhancements for reporting capabilities, search rank tracking on non-US domains, multiple domain support, the launch of Optify for Salesforce CRM, and reporting integration with email partner ExactTarget. As online marketing is a channel for business lead generation, Optify enables marketers to use organic search and social media to drive leads and measure results. With these enhancements, enterprises can track search position on an international basis, generate customized reports to track their SEO and social media, and track their success.(Optify
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Article: The Fallacy of Control for B2B Marketers
Even with all the ways in which B2B content marketing is evolving, I'm still hearing a lot about the desire to control prospect behavior. See if any of these sound familiar. We don't want to send prospects to any page not on our website. We want to have control over where our content is displayed. We must gate our content to make prospects give us their information. Why? Why exactly do you think this attitude will help improve your marketing performance?(CustomerThink
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Article: Unified Communications Slow to Make Its Presence Felt
Oftentimes when new technologies or solutions enter a market, if there is not rapid adoption immediately, many claim it is a dud that did not live up to expectations. In a rabbit-and-tortoise-esque race, unified communications (UC) has continued to face criticism for not picking up quickly despite massive marketing campaigns by vendors in this space. New research from DMG Consulting will not help those who identify best with the rabbit -- while the company does not foresee significant purchases of UC until 2011, with "massive adoption" in the 2014 time frame, for communications infrastructure that is "just around the corner," according to Donna Fluss, president of DMG and author of the study: "Contact Center Unified Communications Market, Vendor and Product Guide."(DestinationCRM
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