 OUR TAKE -
Re-Designed Trust
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|  | Lasting Impressions:
Fill what's empty, empty what's full, and scratch where it itches.
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Alice Roosevelt Longworth
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Reader response to the idea that now is the time to re-credential trust has been awesome. Consider this suggestion from a reader who attended a talk about Deep Design by Harold Nelson, distinguished Design professor at Carnegie Mellon University. He identified four levels of design which he introduced by example of the Japanese Tea Ceremony.
Level 1 is the Tea cup and Tea - the shape, the size: these are the forms and functions of the basic fundamental components of ceremony.
Level 2 is the purpose of the tea ceremony which is to develop mindful attention to the act of drinking tea.
Level 3 is the attitude of mindfulness which the Tea Ceremony reminds you to have - and whose benefits can extend well beyond the moment of the tea drinking.
Level 4 is the underlying philosophy and values of Zen Buddhism which triggered the invention of the Japanese Tea ceremony.
Tomorrow, I will share comments from the contributing CRMAdvocate reader. Until then, consider how many levels you consider when designing your customer experience.
What's your take?
Gary Lemke, Publisher
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