 OUR TAKE -
Who Can Re-Credential Trust?
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While we are postponing, life speeds by.
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Seneca
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Last week, I wrote how amidst all this talk about trust it may be time to re-credential your trust.
If you buy into the idea that it is time to focus on re-credentialing trust, you might have a few questions. How do you re-credential trust? Who in the organization should be responsible for re-credentialing trust? How long will it take? How much will it cost? What type of return can we expect from a re-credentialed trust? Oh, how I wish I could give a simple answer to each of these questions. Unfortunately, the answers are unique to each organization that starts from a unique trust reality in hopes of reaching a unique trust objective.
One CRMAdvocate reader wrote, "Could the answer be as simple as family values mentoring in our business dealings? I notice some companies seem to have a grasp of your idea better than others. Do they hire better or do they train better? Whatever the answer the results are obvious - better equipped employees."
Where to start? First, answer the "who" question. Find the person in your organization who can lead the re-credential effort. That person will find the answers to the other questions. Maybe that person is you. That's my take. Do you agree? What's your take?
Gary Lemke, Publisher
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