 OUR TAKE -
Here We Go Again
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You may be disappointed if you fail, but you are doomed if you don't try.
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Beverly Sills
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If you have been in the world of CRM for any length of time, you may recall or heard of analyst reports suggesting that more than half of the CRM implementations fail. In the day, the reports and prognostications certainly generated quite a bit of discussion. There was frustration with the difficulty of implementations. Others suffered from over-ambitious goals or unclear objectives. And sometimes the technology just didn't work as advertised.
We find ourselves in the middle of a new wave of Social CRM implementations. Things will be different this time. Right? I certainly hope so. However, according to Gartner 70 percent of social media initiatives by information technology departments are doomed.
Definitions of success and failure vary greatly so I don't put much weight in a particular number. Regardless, all you care about is your implementation. But the projected high rate of failure certainly suggests proceeding with a degree of caution, clearly defined goals, and adequate resources.
Take heed so you can prove the projections wrong. That's my take. Do you agree? What's your take?
Gary Lemke, Publisher
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Article: 70 Percent of Social Media Initiatives by IT Are Doomed
Over the next two years, 70 percent of social media initiatives coordinated by corporate technology departments will fail, according to a recent report by Gartner Research. The report, “Gartner Reveals Five Social Software Predictions for 2010 and Beyond,” predicts that technology personnel will fail to develop adequate social media initiatives due to an inability to shift from “providing a platform to delivering a solution.” (DestinationCRM
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