 OUR TAKE -
From the Top - VSI
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 | 2009 Service and Support Metrics Survey Results
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| Lasting Impressions:
Some people have so much respect for their superiors they have none left for themselves.
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Peter McArthur
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Wegmann |
As a part of our Cool CRM series, we occasionally interview industry leaders. Today, we visit with Ron Wegmann, President and CEO of Vertical Solutions.
CRMAdvocate: Why do you think VSI is cool?
Wegmann: I’d have to say that the coolest thing about VSI is that we don’t do things just because they’re cool – there has to be a good reason behind it.
CRMAdvocate: Give me an example.
Wegmann: Well, take social media. We didn’t build it into our newest product, VContactCenter, just because it’s cool. We found that sCRM opened up new communication channels, and made it easier and faster to solve customer problems. Now, that’s cool.
CRMAdvocate: Speaking of VContactCenter, it’s built on platform technology. Why is that important?
Wegmann: No one wants to worry about the mechanics of their CRM contact center solution – they just want it to work, and they want it to support their business processes. Our platform contains a lot of complex development so that the applications layered on top – including VContactCenter – are easy for users to customize to suit their business needs.
. . . Read the entire interview.
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As of 4:00 p.m. on 2/9/10 |
Cool CRM
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