 OUR TAKE -
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| Lasting Impressions:
Winning is not everything, but wanting to win is.
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Vince Lombardi
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Last Friday, I shared some positive words from one CRMAdvocate reader - see paid in full. And Monday, I wrote about the importance of community and growing together.
These columns sparked even more comments like this one: "Your insights, format and approach are all on target. I like that unlike bloggers you are proactive and always on target. Your emails are welcome reminders to keep my CRM/CEM thinking up to date. You provide a value based service that's not available elsewhere. Don't stop it would create an unfillable void."
Another wrote, "I also appreciate the time and effort you put into your newsletter. It has become one of the very few I will look at each day. What sets you so far apart from others is that your newsletter gives and gives, and unlike many others does not trap the reader into unwanted solicitations. I also love your editorials. THANKS!!!!"
Now that we have added Cool CRM, I want to assure you of two things. First, the rest of CRMAdvocate remains the same - we are not taking anything away. Second, our new feature is not a trap or sneaky solicitation. It is an honest look at technologies that might be of benefit to you. That's my take. Do you agree? What's your take?
Gary Lemke, Publisher
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 CoolCRM - Overview |
Straight talk: A "fluff-free" snapshot of cool CRM solutions. (more). |
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DPSciences Uses Vertical Solutions to Gain a Competitive Edge
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Download the Case Study
DPSciences uses PowerHelp® for Contracts and Warranty Upsell Capabilities
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Challenge: DPSciences, a value-added reseller, wanted new ways to connect with its manufacturer maintenance program customers and build extended relationships.
Solution: DPSciences chose VSI's PowerHelp CRM solution to get the accurate and timely data it needed for contracts and warranty upselling.
The Result: DPSciences achieved a more than 100-percent increase in top-line revenue in its first four years of deployment. “VSI knocked it out of the park as far as delivery of product and service,“ says Tim Shelton, CFO, DPSciences.
Other case studies: A.O. Smith | ACCO Brands DFG | ABB
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As of 4:00 p.m. on 2/4/10 |
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 NEW IN CRM
Article: Thriving in 2010: Top 5 Priorities for Contact Center Managers
Congratulations. You've survived 2009, the most challenging year for business since the Great Depression. DMG expects 2010 to be a better year, and the economic indicators show that the recession has bottomed out, but we don't expect significant improvement for contact centers until Q4 2010. This is because, unfortunately, most contact centers are still cost centers and therefore less likely to benefit from quick budget relief and incremental investment dollars. The profit centers will come first, as they should. The continuing challenges in 2010 will present contact center managers with opportunities to offer assistance beyond their departmental borders to sales, marketing and other operating areas. (CustomerThink
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Article: The Panel Is Not Passé
As marketing and research executives ascertain their goals and objectives for the upcoming year, social media is becoming an increasingly large component of their priorities. Some of the questions often raised: 1) How can I make better business decisions based on what the customer really wants? 2) What new tools are available to inject the voice of the customer into the decision making process? 3) What can I do to incorporate the systemic rise of social networking into my business? 4) How far do I want to go with social media?(DestinationCRM
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News: Cegedim Acquires U.S. Healthcare Data Provider SK&A
Cegedim Dendrite, dedicated to CRM solutions for the Life Sciences industry, announced the acquisition of a U.S. healthcare data provider, SK&A Information Services (SK&A) to complement its existing U.S. OneKey offerings. According to a year-long audit completed by SK&A in 2009, nearly 60% of the healthcare contact records it evaluated on behalf of its clients were inaccurate. Life Sciences companies and their support vendors rely on high quality and accurate healthcare data to fuel their commercial planning and operations efforts. Inaccurate healthcare data causes wasteful and ineffective sales and marketing like misdirected sales calls and mail postage waste. (Cegedim
)
News: TNA Wrestling Selects Knotice for Targeting and Mobile Marketing
Total Nonstop Action (TNA) Wrestling has selected Knotice and its on-demand software, Concentri, to power a direct digital marketing strategy that spans the email, mobile, and Web channels. TNA has some of the most passionate fans in the world, so it’s extremely important for TNA Wrestling to keep communications targeted and consistent across any digital experience. Core to Concentri is its universal profile management system – a direct digital marketing data mart designed to store any type of marketing data in one location for easy segmentation and targeting. (Knotice
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News: Akvelon Unveils New Dynamics CRM Customization Service
Whether to fit the needs of individual users or to better serve entire organizations, Microsoft Dynamics CRM 4.0 can be customized in myriad ways. However, not every company has the resources to make those customizations. Akvelon rolled out a new Microsoft Dynamics CRM customization service with five levels of support ranging from the streamlined Lite (available to those users who register for a free 30 day trial), to Platinum, which is priced according to the level of customization.(Akvelon
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