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Monday, January 25, 2010


   OUR TAKE -  Time to Burn the Bridges

 
 
Recent Editions of CRMAdvocate


01.22.10    Healthy Appetite
01.21.10    Flowers Ready to Bloom
01.20.10    The Connected CEO
01.19.10    The Face and Form of Value
01.18.10    Customer Form and Face
01.15.10    The Customer Has Transaction Myopia

Lasting Impressions:
With engineering, I view this year's failure as next year's opportunity to try it again. - Gordon Moore
It's one thing to talk about a healthy appetite for the good, bad, and the ugly of customer feedback. It's another to see such honesty and humility in action. It's one thing to talk about the connected CEO. It's a completely different thing to see a company buy ad space spotlighting the product's weaknesses in a self-flagellating manner.
 
But that is exactly what's going on with Domino's Pizza and their new campaign to re-make the product. Watch the four minute documentary featuring real life customers calling the pizza "cardboard," "ketchup," and "the worst excuse for pizza."
 
There's no hiding the customer criticism now. There is no going back. The bridges have been burned. They have started over with a new recipe.
 
Do you have the guts to tell the world about all the things wrong with your product? If so, you better have an answer on what you are going to do about it. Do you agree? What's your take?
 
Gary Lemke, Publisher

 
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Stock Ticker
Jacada1.5    0.07
Selectica0.29    0.01
ATG4.36    0.05
eLoyalty6.12    0.04
Astea3.22    0
Chordiant3.64    -0.04
ICT15.77    -0.18
RightNow17.1    -0.22
SAP45.9    -0.67
CDC2.52    -0.04
Epicor8.07    -0.14
Convergys11.11    -0.2
Teletech18.34    -0.41
Sykes23.7    -0.57
Amdocs29.17    -0.71
NICE30    -0.8
Interactive19.13    -0.53
Oracle24.15    -0.68
Pegasystems33.18    -0.95
SupportSoft2.62    -0.08
LivePerson6.69    -0.23
Rainmaker1.44    -0.05
NCR12.07    -0.42
Salesforce64.54    -2.34
Microsoft28.96    -1.05
ClickSoftware6.89    -0.26
HP49.29    -2
Tekelc15.48    -0.68
APAC5.36    -0.28
NetSuite15.65    -0.92
Unica7.46    -0.58
As of 4:00 p.m. on 1/22/10

 

 

 
  NEW IN CRM

 
News:    Loyalty Programs Dole Out Rewards But Fail To Fully Connect
As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council report indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Both customers and marketers agree: deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks.
(CMO Council )
 
News:    EHM Deploys Oracle Utilities Customer Care and Billing
Enersource Hydro Mississauga (EHM) recently replaced its legacy customer information system (CIS) with Oracle Utilities Customer Care and Billing to improve customer satisfaction and help comply with its soon-to-be-implemented Time-of-Use (TOU) billing requirements. New smart metering regulations in Ontario have led local distribution companies (LDCs) such as EHM to make changes to their existing CIS to support TOU rates.
(Oracle )
 
Article:    Collaboration Counts
Do you ever wonder what "information roadblocks" employees hit when trying to solve simple customer problems? For example, when a customer called with a billing question, the front-liners have to dip into multiple information systems — including CRM and departmental or divisional databases, such as sales, manufacturing, supply chain, logistics, finance, and service — before they could provide an accurate response. Navigating these systems takes time, increases the likelihood of errors, and in turn, decreases the quality of customer service.
(DestinationCRM )
 
News:    SAP and ClickSoftware Alliance Gains 2009 Traction
Since introducing a reseller agreement over a year ago to help customers meet the challenge of a mobile service workforces, SAP and ClickSoftware announced adoption of its offering. Resold by SAP, the solution has helped businesses in various industries, such as CEZ Group, FirstEnergy, National Grid and Johnson Diversey, maximize mobile workforce performance through decision support and optimization technology. With SAP Workforce Scheduling and Optimization, customers can reduce the complexities in service delivery driven by huge variability in customer and service demands, limited visibility into field operations and the rising costs of delivering better service.
(ClickSoftware )
 
Article:    How To Billboard Bills and Showcase Statements
The term ‘transpromo’ is being referenced more and more in marketing discussions. Phil Hutchson, Tactical Marketing Director Pitney Bowes UK and ROI discusses ’transpromo’ and how can smaller businesses benefit.
(Pitney Bowes )
 
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