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                  CRMAdvocate Today - April 28, 2008


  "OUR TAKE" (more)

  4/24/08 - Mistake Proof CRM
You might remember last week we discussed how one company realized the error potential, and related customer frustration, associated with the use of "O" and zero in customer identification codes. The similarity of the letter and the number creates the opportunity for someone to input the wrong customer ID when trying to log in.
 
One might consider that mistake prone CRM. One reader wrote about borrowing the manufacturing discipline of making the process mistake proof saying, "The concept is to think about how someone could do it wrong, and design the process to not allow that. The same concept should be applied to customer service -- even more so since customers aren't trained in the same way that employees are."
 
He went on to offer an example - the polarized electrical plugs. It all starts with an attitude. Are you looking to reduce the instances of unpleasant customer experiences or are you looking to make the experience mistake proof? Care to share your mistake proof CRM experiences?
 
Gary Lemke, Publisher
(Share your thoughts)
 

  TODAY'S NEWS (more)

Talisma announced the release of Talisma Click to Call, a product that enables escalation from Web to phone. For both sales support and customer service, Talisma Click to Call is designed to increase the quality of the customer experience and the efficiency of the contact center.

Gartner, Inc. and 1to1 Media have joined forces to launch the Gartner & 1to1 Customer Awards. The goal of the partnership is to honor those companies that reach that level by delivering optimal customer experiences. Nominations are now being accepted for the inaugural Awards.

Marketbright, an on-demand emarketing solution, launched Brightsite, a new product that uses aspects of social networking to create a stronger bond between sales, marketing and the customer. Brightsite effectively creates the equivalent of a B2B shopping cart for enterprise web sites.

Microsoft Corp. announced the general availability of Microsoft Dynamics CRM Online, an on-demand customer relationship management service hosted and managed by Microsoft. The new Internet service delivers a full suite of marketing, sales and service capabilities through a Web browser or directly into Microsoft Office and Outlook.

Cornerstone Solutions is offering Microsoft Dynamics CRM and organic search engine optimization (SEO) services from SEO Design Solutions together to form a lead acquisition and retention offering.

FrontRange Solutions has acquired Centennial Software. Centennial, a provider of dynamic infrastructure management products, including auto-discovery, inventory management and license management solutions, serves more than 3,200 supported customers worldwide, with a market presence and more than 200 partners across the globe.

Convergys has signed contract renewals and expansions with two leading financial services companies. Under terms of these renewed and expanded contracts, Convergys will provide additional live-agent support for on-going customer service, retention programs, and back office solutions, including multi-language customer care for client customers speaking Spanish, Cantonese, Korean, Japanese, Mandarin, and English.

Formerly the European division of HDI, Service Desk Institute (SDI), a professional organization for the IT service & support industry, launched its operations in the USA. SDI's operation will be headquartered out of its East Coast Office close to New York City.

Eloqua Corporation, a supplier of demand generation applications, announced new campaign management capabilities that help B2B marketers plan, deploy and analyze marketing campaigns. Eloqua Campaign Composer, a campaign-planning environment designed to match how marketers approach campaign development, allows marketers to create demand generation programs to engage, nurture and qualify sales leads.

Altitude Software announced the opening of its Asia-Pacific Sales Central Office in Singapore, in the latest step to establish a direct presence in the region and reach for China's and South-East Asia's emerging contact center industry.

 FEATURE WEBCAST (more)

"Secrets of On-Demand Reporting"

Travis Huch, Vice President, DreamFactory

On-demand reporting and analytics is changing the way companies execute and manage their business due to flexibility in customization and configurability, cost and standardization of data. Making sure that your CRM investment is providing you with reporting visibility and real-time accuracy is essential to helping you grow your market and customer base. Join DreamFactory, a pioneer in providing the next generation business applications on SaaS platforms with customer, Salesforce.com on this informative webinar.

  

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