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                  CRMAdvocate Today - April 24, 2008


  "OUR TAKE" (more)

  4/24/08 - Mistake Proof CRM
You might remember last week we discussed how one company realized the error potential, and related customer frustration, associated with the use of "O" and zero in customer identification codes. The similarity of the letter and the number creates the opportunity for someone to input the wrong customer ID when trying to log in.
 
One might consider that mistake prone CRM. One reader wrote about borrowing the manufacturing discipline of making the process mistake proof saying, "The concept is to think about how someone could do it wrong, and design the process to not allow that. The same concept should be applied to customer service -- even more so since customers aren't trained in the same way that employees are."
 
He went on to offer an example - the polarized electrical plugs. It all starts with an attitude. Are you looking to reduce the instances of unpleasant customer experiences or are you looking to make the experience mistake proof? Care to share your mistake proof CRM experiences?
 
Gary Lemke, Publisher
(Share your thoughts)
 

  TODAY'S NEWS (more)

The Association of Support Professionals (ASP) has announced the winners of its eleventh annual "Ten Best Web Support Sites" competition, an award that showcases excellence in online service and support. The announcement was made at the Services Industry Summit in Charleston, S.C., at a ceremony on April 22. The 2008 winners include (in alphabetical order) eight Open Division entries--Check Point Software Technologies, Cisco Systems, Dell, Intuit, Juniper Networks, McAfee, Mentor Graphics, and Novell.

Iontas disclosed that an Iontas Partner signed up a major US bank for the Focus Software suite. The bank anticipates using this software to support their credit card division's customer support center to gain new insight and enable them to reduce non-interaction time, increase cross selling effectiveness, and improve compliance activity.

Chordiant Software and Orange, a telecommunications operators of the France Telecom Group, announced Orange has selected Chordiant Decision Management and Chordiant Recommendation Advisor to improve customer retention and increase revenues by delivering experiences to millions of customers worldwide.

Convergys announced that SKY Network Television has signed a six-year implementation, license, and professional services contract for Convergys' ICOMS customer management and billing solution. SKY is a New Zealand pay television operator, offering a range of sports, movies, music, on-demand, and general content across more than 100 channels to over 720,000 subscribers.

PageOne, a messaging technology company, announced that it will be debuting its suite of customer interactive messaging products, Contact, at Internet World. Contact allows businesses to integrate mobile messaging into their current applications and CRM systems, as well as to develop and deploy SMS marketing campaigns.

TeleTech has partnered with IDC to provide executive-level insight into the benefits of a flexible, dispersed workforce. The discussion will focus on current industry trends, the maximization of available technology, and how to achieve a holistic customer experience with an @Home solution.

#N/A Selectica, a provider of contract lifecycle management (CLM) and sales configuration solutions, announced preliminary financial results for the fourth fiscal quarter ended March 31, 2008. Selectica currently expects to report revenue of approximately $3.0 million and a net loss of approximately $(0.09) per share.

BroadVision reported financial results for its first quarter ending March 31, 2008. Revenues for the first quarter were $10.0 million, compared with revenues of $11.2 million for the fourth quarter ended December 31, 2007 and $12.7 million for the comparable quarter of 2007.

 FEATURE WEBCAST (more)

"Secrets of On-Demand Reporting"

Travis Huch, Vice President, DreamFactory

On-demand reporting and analytics is changing the way companies execute and manage their business due to flexibility in customization and configurability, cost and standardization of data. Making sure that your CRM investment is providing you with reporting visibility and real-time accuracy is essential to helping you grow your market and customer base. Join DreamFactory, a pioneer in providing the next generation business applications on SaaS platforms with customer, Salesforce.com on this informative webinar.

  

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