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                  CRMAdvocate Today - April 21, 2008


  "OUR TAKE" (more)

  4/21/08 - Get Your Head Out of the Software
How often does your company successfully deliver projects on time? If your answer is "not often," you are in the majority. There are countless reasons why projects are delayed or even go "off the rails." What can you do to improve your odds for your current or next project?
 
Baseline Magazine published an article on "eight ways to save your next project." Number one on the list is to get your head out of the software. Many software solutions are bought and justified on features and functions. If one spends time focusing on those attributes upfront, it makes sense that one might continue that affection during implementation.
 
Rather than spend time with the software, the article suggests spending more time collaborating with project constituents. Common sense? Yes. Always practiced? No. A reminder now and then is a good thing. Oh, by the way, read the rest of the article to learn about seven other ways to save your project.
 
Gary Lemke, Publisher
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  TODAY'S NEWS (more)

Unicast, a division of Enliven Marketing Technologies Corporation, announced the introduction of a mobile marketing SMS technology as a part of the Unicast Rich Media Mobile suite of products. Unicast's Rich Media Mobile technology is a hosted delivery and tracking solution for optimized rich mobile web page content.

Zoho announced the enterprise-grade update of Zoho CRM, the company's on-demand customer relationship management application for organizations that want to run their businesses online.

Infor announced a new version of Infor ERP TRANS4M to help automotive suppliers improve collaboration with customers and enhance communication across multiple production sites, enabling a quicker response time to changes in the supply chain.

AIM Technology is introducing its performance management application modules on demand. The new service, AIM onDemand, allows customers to purchase software on a subscription basis.

Unica announced that Akin Arikan, Unica's web analytics evangelist, has authored a new book, titled "Multichannel Marketing: Metrics and Methods for On and Offline Success." The book details a missing key for unlocking today's multi-channel marketing strategies.

Genius.com and salesforce.com announced that more than 130 customers, including EasyLink, EchoSign, Jobscience and Xactly have deployed SalesGenius via the AppExchange to increase sales productivity.

TMC has named BroadSoft's Unified Connector for Salesforce the Product of the Year. The Unified Connector for Salesforce is a Web 2.0 mashup of BroadSoft's BroadWorks(r) VoIP application platform with the web-based customer relationship management (CRM) application.

Longwood Software, developer of the TagTeam marketing materials management system, has introduced Discussions, a new TagTeam capability that supports collaboration, dialogue, and user-provided content across marketing and sales operations.

InVision Software is restructuring its indirect sales operations and formed the dedicated Channel and Alliance Management division.

eOn has split its common shares in a 5 to 1 reverse split. eOn's common stock will begin trading after the effective date on a reverse split basis under the symbol "EONCD" for a period of 20 trading days. Thereafter, it will resume trading under the Company's original symbol "EONC".

 FEATURE WEBCAST (more)

"Secrets of On-Demand Reporting"

Travis Huch, Vice President, DreamFactory

On-demand reporting and analytics is changing the way companies execute and manage their business due to flexibility in customization and configurability, cost and standardization of data. Making sure that your CRM investment is providing you with reporting visibility and real-time accuracy is essential to helping you grow your market and customer base. Join DreamFactory, a pioneer in providing the next generation business applications on SaaS platforms with customer, Salesforce.com on this informative webinar.

  

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