CRMAdvocate Feature Webcast
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3/10/08 - What Did You Expect? Last week, I shared one reader's comment that people make the difference. The reader said that a great hotel is nothing without great people. That sparked the following comment from another reader: "It depends on how value is delivered in terms of the what or who. When I go to a discount store, I don't expect people to wait on me and the prices are usually in line with that. If I go to the Ritz, I expect to get great service ... if I don't, I remember it. The question is around the expectations you bring to the experience, which could be realistic or non-realistic. If you expect to get amazing service when you are paying a deep-discounted price, you are fooling yourself. Satisfaction = Perception - Expectation." I buy into the pragmatic approach. No frills airlines seem to thrive when they set expectations low and have the ability to deliver or even exceed expectations. There is wisdom in the old saying, "Give them a little more than they expect." Gary Lemke, Publisher (Share your thoughts)
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TODAY'S NEWS (more)
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CompuCredit and eLoyalty are partnering to deploy eLoyalty's analytics application within CompuCredit's Customer Service division. The application, called Desktop Analytics(TM), combines analysis of customer telephone interactions and related Customer Service Representative desktop usage to identify critical events and important business process patterns.
SmartMoney, a Hearst Corporation and Dow Jones & Company media organization, has achieved a return on its Salesforce CRM investment in less than two months, and projects a 570 percent return in the first three years of its deployment.
Resource Interactive, an independent digital marketing agency and ATG announced enhanced partnership capabilities. Together the two companies will provide an online user experience design solution for retailers, consumer packaged goods and manufacturers-including strategy, creative, ATG technical integration and ongoing maintenance and support.
One of the first UK customers of Epicor Storefront module has launched a fully functional Internet sales portal within a few weeks of its initial consultation. The new F. A. Parkes online store has increased overall sales by 20% while reducing the cost of processing lower value transactions compared to traditional telephone and fax based systems.
Graham Technology, a provider of customer-oriented business software and services, announced that it is working with the UK's largest customer management outsourcer, Ventura. The outsourcer has chosen Graham Technology's customer interaction platform, ciboodle.
MarketNet Services, LLC, a provider of lead management products and services, announced its lead management system now integrates with customer relationship management platforms Siebel CRM On Demand and Salesforce.com, enabling MarketNet clients to use their installed CRM platform to view qualified leads, current prospects and accounts.
Direct Alliance, a wholly owned subsidiary of TeleTech, announced it has signed an agreement with EngagementHealth, a Chicago-based company offering health promotion solutions that reduce the costs of employer-sponsored group plans.
The United States Patent and Trademark Office (USPTO) issued a Notice of Allowance for Astute Solutions' RealDialog(tm) patent (U.S. patent application 10/076,963). The patent covers automated customer service via an intelligent virtual agent that is trained using customer-agent conversations.
PrincetonOne, one of the ten largest recruitment organizations in the USA, is using Soffront CRM to enhance their marketing efforts to create and implement solutions for unmet recruitment and retention needs.
Austin Logistics, a provider of event based analytic solutions, announced that its CallTech and OnQ solutions are compliant with Proactive Contact System 3.0 solution from Avaya, a provider of business communications applications, systems and services.
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| CRMAdvocate Stock Index |
| CRMSI | 53.93 |  | -1.03% |
| Dow Jones | 12,040.39 |  | -1.78% |
| Nasdaq | 2,220.50 |  | 0.00% |
| S&P 500 | 1,304.34 |  | 0.00% |
| Top Gainers |
| SAP | 47.94 |  | 57.90 |
| HP | 47.78 |  | 49.78 |
| NCR | 23.06 |  | 47.99 |
| Top Losers |
| eOn | 0.35 |  | 0.78 |
| Selectica | 1.41 |  | 1.75 |
| Broadvision | 1.12 |  | 2.20 |
| Complete Stock Index |
| As of close 03/07/08 | |
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