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2/26/08 - If You Were President I've been having a bit of fun with the movie "City Slickers" and the scene about learning what one thing will give meaning to your customer experiences. First, I want to thank all of you that have taken the time to respond with ideas on how we can improve CRMAdvocate. (There is still time to provide your input.) Just as I asked you for "one thing" we could do to improve this newsletter, my input was solicited in such a manner. I thought I would share the story. I was captive on a ski lift with a marketing guy asking me questions about how I felt about the ski resort. Many of the standard questions - line lengths, friendliness of staff, cleanliness of bathrooms, etc. - filled the survey. But consider this last question: "If you owned this ski resort, what is the one thing you would change." What a feeling of empowerment! Gary Lemke, Publisher (Share your thoughts)
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TODAY'S NEWS (more)
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RightNow Technologies introduced RightNow February '08, the latest release of its on demand customer relationship management (CRM) solution. With this latest version, RightNow delivers a new contextual workspace for agent productivity, as well as new topic monitoring capabilities that enable companies to understand customer sentiment.
Customer1 a provider of powerful multichannel CRM, Issue Management and Help Desk software, including Web-based Customer Self Service, announced the release of Customer1, Version 2.5. New features include support for multi-language including Asian dialects, expanded search capabilities, and enhancements to self service modules.
NetSuite Inc., a vendor of on-demand, integrated business management software suites that include Accounting / Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and Ecommerce software for small and midsized businesses and divisions of large companies, launched NetSuite Giving, a philanthropic initiative designed to revolutionize the operations of charities and social enterprises.
Talisma, a Customer Interaction Management (CIM) software solution provider, announced that is has achieved record annual revenue, recording 53% growth in the fourth quarter compared to the fourth quarter of 2006. Talisma also enters 2008 with the highest bookings backlog in company history.
Standard & Poor's, a provider of financial market intelligence, and Siperian, Inc., developers of an industry leading master data management (MDM) platform, announced that Standard & Poor's will provide a counterparty data feed to Siperian MDM Hub. The new data feed will enable Siperian customers to view critical relationships between securities, issuers, parents and subsidiaries for better risk analysis and operational management.
LiveOps, a virtual call center company, announced the availability of the Spring 08 LiveOps On-Demand Call Center Platform. The Spring 08 LiveOps On-Demand Call Center Platform provides enhanced capabilities for call centers, including outbound dialing capability, improved call routing user interface for business users, CTI integration with external call delivery services, as well as integration with major call routing systems.
LexisNexis introduced Prospect Portfolio, a new sales intelligence tool designed to help sales professionals grow their business by building new sales leads and cultivating existing business by using comprehensive information that is easy to use and designed for the way sales professionals work. Prospect Portfolio helps sales find opportunities, get alerts, and create lists to help capture leads, make sales, and build rapport with customers and prospects.
G&A Partners, a Houston-based Human Resource (HR) and administrative services company, announced that it has launched a new Customer Care Center. G&A's "high touch" and "high tech" service center will allow the firm to deliver better support to the nearly 250 small to mid-size Texas companies that rely on G&A to provide such integral administrative functions as human resources, employee benefits, workers compensation, payroll, and financial reporting.
Research by independent market analyst Datamonitor reveals that Mexico will continue to be a location of choice for offshore contact center services*, but will face considerable regional competition from other countries in the region going forward.
Convergys Corporation announced its new integrated contact center in Bacolod City, the Philippines, will be operational in April. Construction is nearing completion on the new build-to-suit facility that is located in the San Antonio Park Square in Barangay Mandalagan. Training for the first 100 new-hires is already in progress.
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FEATURE WEBCAST (more) |
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"8 CRM Essentials"
Dan Chiazza, Director, Global Sales Operations, Harris Interactive
For the most successful companies, CRM is an area of continual innovation and assessment. And your CRM processes and technologies must keep pace with-or ideally stay ahead of-changes in your market and customer base. Whether you are searching for the right CRM technology for your business, re-evaluating your current use of CRM, or looking to derive more value from an existing investment, understanding the essential factors of CRM success can help you get the best results. This webinar highlights eight proven essentials distilled by over 30,000 global companies of all sizes and industry experts.
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| CRMAdvocate Stock Index |
| CRMSI | 55.45 |  | 2.43% |
| Dow Jones | 12,381.02 |  | 0.78% |
| Nasdaq | 2,327.48 |  | 1.04% |
| S&P 500 | 1,371.80 |  | 1.36% |
| Top Gainers |
| SAP | 47.97 |  | 57.90 |
| HP | 48.13 |  | 49.78 |
| NCR | 23.07 |  | 47.99 |
| Top Losers |
| eOn | 0.382 |  | 0.78 |
| Selectica | 1.5 |  | 1.75 |
| Broadvision | 1.31 |  | 2.20 |
| Complete Stock Index |
| As of close 02/25/08 | |
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GET YOUR OWN COPY OF CRMAdvocate
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CRM Toolkit - The Mainstay CRM Toolkit was designed to support your development of a business case for your CRM implementation. The tools we have created and included in this packet were the result of over seven years of research working with top CRM providers such as Oracle and SAP as well as our experiences working with top systems implementers such as Accenture and EDS. (Mainstay Partners)
|  | | Would Oracle buy Salesforce.com? - While much of the West Coast tech world is focused on Yahoo's (YHOO) attempts to fend off Microsoft (MSFT), another notion currently being passed around Silicon Valley is that Oracle wants to buy Salesforce.com (CRM), a startup that's like Google in certain respects but couldn't be more different in one critical way: Salesforce.com makes its revenue selling software, not advertising.(Fortune)
|  | | Make It Clear To Employees What You Expect of Them-and Your Business Will Benefit - Job descriptions have to describe the actual jobs you expect of your staff.(Customerthink)
|  | | Leverage the One Marketing Element That Eclipses All Others - We're all bombarded with marketing messages. We can't escape them. So we turn them off to live without "ad-stress." Yet one marketing element consistently breaks through the clutter: heroic customer service. (Customerthink)
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