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                  CRMAdvocate Today - February 13, 2008

  "OUR TAKE" (more)

  2/13/08 - Is Build an Option?
Not every organization even considers building their CRM solutions. The primary characteristic of this type of company is size. The smaller the organization, the smaller the IT staff. The smaller the staff, the less likely an in-house solution will be considered.
 
So smaller organizations can take a "pass" on the build option? Probably, but not necessarily. While in-house expertise may not exist, companies of any size can always consider using contractors to get the exact solution set they desire. I will be the first to admit, this option is not for most organizations, large or small.
 
But the right functional requirements matched with a third party contractor that brings specific CRM expertise to the table can be a real "build over buy" win. And that goes for double for larger organizations. Do you agree?
 
Gary Lemke, Publisher
(Share your thoughts)
 

  TODAY'S NEWS (more)

Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing Inc. announced an agreement to license and host Conversen's multi-channel marketing technology and email deployment tool from Burlington, Mass.-based Conversen, Inc. The company also announced the roll-out of its new physician B2B eMail product that boasts over 750,000 strictly B2B eMails of physicians and medical professionals.

The TAS Group, an on-demand sales effectiveness solutions provider, announced record financial growth in 2007, and increased market acceptance of its "Sales 2.0" sales effectiveness solutions, TAS Select Live! and TAS:Pedia. vOverall revenue in Q4 2007 was 46% vs. Q4 2006.

The anecdotal evidence is that commercial call centres are continually enhancing their services - for example telephone calls will be answered in seconds, emails will be responded to in hours - but public sector organisations are lagging behind. To gain an understanding of the reality behind the anecdotes Rostrvm Solutions conducted a benchmarking survey into the current and future measurement of 'success' in Local Authority call centres.

Aegis Media UK announces the launch of Ævolve, an integrated insight, evaluation and data service into the UK agency marketplace. Ævolve will offer all Aegis Media UK clients - equivalent to more than £1bn of billings - the opportunity to harness the power of a group-wide insight and evaluation division.

RightNow announced enhancements to RightNow Retail, its on demand customer relationship management (CRM) solution tailored for retailers. New features combined with RightNow's preconfigured self-service, call center and email management applications and knowledge foundation give retailers the ability to quickly deliver excellent customer experiences.

Amdocs, a provider of customer experience systems, launched of a complete portfolio of service offerings and competencies designed to help service providers make the transformation from providers of network utilities to purveyors of the digital lifestyle. The new Amdocs services address both the business and technological issues involved in such a transformation and help providers increase revenues, lower costs and enhance customer experience.

Polkomtel, a mobile provider in Poland, has selected Oracle's Siebel CRM, Oracle Communications Order and Service Management, Oracle Communications Service Activation and Oracle Communications Inventory Management to help improve operational efficiency, enhance customer service and enable rapid deployment of next-generation services.

Unica Corporation announced the company had total first quarter revenues of $28.5 million, an increase of 20% compared with the first quarter of fiscal 2007. Perpetual license revenue was $11.1 million, an increase of 23%, subscription revenue was $2.7 million, an increase of 19%, and maintenance and services revenue was $14.6 million, an increase of 17%, each compared to the prior year quarter.

Direct Alliance, a wholly owned subsidiary of TeleTech Holdings, has been awarded a multiyear contract renewal with a Fortune 50 information technology services provider. Direct Alliance began working with the client in 1994. Under the terms of the renewed agreement, Direct Alliance will provide full-spectrum account management for the client's public-sector and commercial customers.

Unilever signed a seven-year outsourcing contract with HP for the management of Unilever's technology infrastructure in the Americas, Asia, Africa, Turkey and Middle East. HP will provide an infrastructure designed to adapt to the changing needs of Unilever's business by standardizing, virtualizing and optimizing Unilever's enterprise computing environment in the regions above as well as its client services environments.

 FEATURE WEBCAST (more)

"8 CRM Essentials"

Dan Chiazza, Director, Global Sales Operations, Harris Interactive

For the most successful companies, CRM is an area of continual innovation and assessment. And your CRM processes and technologies must keep pace with-or ideally stay ahead of-changes in your market and customer base. Whether you are searching for the right CRM technology for your business, re-evaluating your current use of CRM, or looking to derive more value from an existing investment, understanding the essential factors of CRM success can help you get the best results. This webinar highlights eight proven essentials distilled by over 30,000 global companies of all sizes and industry experts.

  

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Events (more)

(Feature) April 21-23, 2008: Services Industry Summit - eService Strategies and Challenges - 2008 Services Industry Summit - eService Strategies - April 20-23, 2008 - Charleston, SC - Details coming soon!
February 20-21, 2008: Support Centre Showcase Sydney - Service Strategies Asia Pacific is preparing for its annual "Services Industry Best Practice Showcase" event in North Ryde Sydney, Australia, February 20 - 21, 2008. The Showcase will highlight best practices from SCP participating organizations and others. Topics include Breaking Through The Talent Barrier, Fuelling Organisational Growth Through Employee Engagement, Surviving and Thriving Through Huge Growth, and much more. Join us for the 2008 Services Industry Best Practice Showcase!
March 26-28, 2008: Celebrating Customer Service Excellence - Celebrating Customer Service Excellence, March 26-28, 2008 at the Disney Yacht and Beach Club Resort in Orlando, FL. This is our premier customer service conference and will focus on the seamless collaboration between the back end of operations, adjacent departments and the front end customer experience.
April 1-2, 2008: 2008 CRMA National Conference: "Deepening The Customer Experience" - Stronger Metrics. World-Class Programs. Leading Insight. The Customer Relationship Management Association (CRMA) presents its annual, award-winning conference for CRM practitioners, Return To Customer. Last year we showed you how to improve your customer experience in multiple ways, including strategy, process, people and technology and this year we go deeper. Two days of packed content on how companies are achieving incredible results with broader and deeper customer experience management.
May 4-6, 2008: SSPA Best Practices 2008 Conference - The Service & Support Professionals Association (SSPA) Best Practices 2008 Conference is the premier event for technical service and support. It delivers practical solutions, tested methods and new ideas on the Essential Elements of Support in more than 70 sessions. Tracks include Web 2.0, Knowledge Management, Talent Management, Benchmarking and Metrics, Support Operations, Consumer Support, Management Excellence, Best Practices for Small and Medium Businesses and Innovative Support Technology. Keynote speakers include Denise Rundle, General Manager, Global Consumer Support, Microsoft; Andreas Graesser, Vice President, Active Global Support, SAP America; Mary Cay Kosten, Senior Vice President, Global Customer Services, Sun Microsystems; John Ragsdale, VP Research, SSPA; and Eric Chester, Generation Why. Learn more and register online at www.thesspa.com/santaclara.]
 

  WEBCASTS (more)

 · Listen Now!  8 CRM Essentials - (RealMarket Live!)
 · February 05 5 Ways to Run Your Support Center Like a Business - (Citrix)
 · February 28 Best Practices in Game-Changing Strategies with Speech Self-Service - (Voxify)
 · March 18 The Economics of Customer Relationships - (Calabrio)
 · April 01 Leaders Speak Out: Continental Airlines' Game-Changing Strategies with Speech Self-Service - (Voxify)
 · April 24 Building Recognition in the Enterprise - (Calabrio)
 · June 03 Key Measurements for Corporate Growth - (Calabrio)
 · February 13 Discover Hidden Customer Insights and Drive Growth - (SPSS)
 · February 13 Discover Hidden Customer Insights and Drive Growth - (SPSS)
 · February 20 How to Accelerate Sales Performance with On-Demand Business Analytics - (LucidEra)
 · February 27 Take Control of the Customer Experience - Leveraging the power of Multi-Channel Customer Interaction Data - (Convergys)
 · March 05 Beyond the Boundaries of Traditional CRM - Microsoft Dynamics CRM is your Platform for Relationship Management Success - (Microsoft)
 · February 14 Getronics Leverages Quality Management for Success with a Virtual Workforce - (Calabrio)
 · February 19 to Ensure Call Center Profitability in a Time of Economic Change - (Omniforce)
 · February 21 The Evolution to Revenue Producing Centers: Driving the New Approaches to Analytics - (CRMXchange)
 · February 21 Get On the FastTrack to the Next IVR Generation - (Genesys)
 · February 15 Adding Sales to a Service Environment - (ICMI)
 · February 29 Managing Stress in the Ever-Changing Call Center - (ICMI)
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