The results from the new Experience Matters Index from Amdocs, a planned biannual study of consumers of wireline, mobile, cable and satellite services, found that most consumers are happy with their providers, but many would switch for a better experience. The results also showed that personalization and mobile advertising are growing factors of importance for consumers.

Unica, a provider of enterprise marketing management (EMM) solutions, announced enhanced features and new customer wins for its web analytics solution, Affinium(r) NetInsight(tm). As internet marketers seek more flexibility in analyzing both off-line and online customer behavior, organizations across a variety of industries are turning to scalable on-demand solutions for their web analytics needs.

Consona CRM, a provider of customer management solutions, announced its sponsorship of a research paper entitled, "Far-sighted Pragmatism: the Third Wave of Customer Management," written by Webster Buchanan Research's Keith Rodgers and David Longworth. The study presents a new approach to total customer management (TCM), combining the early vision of customer relationship management (CRM) with the practicalities of execution needed to generate results in today's CRM initiatives.

MidMarketer (www.midmarketer.com) released a new report today entitled "Demystifying EMM- Enterprise Marketing Management." The report is aimed at marketing professionals of mid-sized organizations, and discusses the need for mid-marketers to focus efforts on marketing automation. The report dispels some common misconceptions about EMM and provides actionable steps to plan and implement an EMM system.

Oracle announced that IDEA Cellular Limited, a mobile operator in India and a part of the Aditya Birla Group, has selected Oracle's Siebel CRM to deliver a customer service experience to pre- and post-paid mobile subscribers across its entire operations in India. IDEA's outsourcing partner, IBM, will undertake the implementation, which on completion is expected to address challenges arising from IDEA's extensive channel and dealer network and meet its fast-expanding customer base.

At Gartner BPM Summit in Las Vegas, Pegasystems unveiled the newest version of its SmartBPM(r) Suite. The product allows users to turn business goals into working software without coding. Improvements also accelerate time-to-market with frameworks for industry-specific requirements and processes.

Salesforce.com announced that Salesforce Spring '08 is live to more than one million salesforce.com subscribers. Salesforce Spring '08 extends salesforce.com's application suites in two major areas -- Salesforce Content and Salesforce Ideas. This is the company's 25th generation release.

Warrantech Corporation, a provider of service contracts and after-market warranties, announced that support.com will integrate its remote tech services into Warrantech's RepairMaster hardware service plans. This partnership enhances the value of RepairMaster by coupling technology support from support.com with Warrantech's many hardware service plans, creating a unique set of service plans in the retail marketplace.

AT&T Mobility signed a 5-year license and support contract with Convergys Corporation and has gone live with Convergys' Dynamic Decisioning Solution. The Convergys solution assists customer service agents in providing consistent care by enabling centralized policy creation and management, as well as automated and real-time policy enforcement across all contact channels.

SugarCRM, a provider of commercial open source customer relationship management (CRM) software, completed a $20 million round of financing led by New Enterprise Associates, bringing total funding to $46 million. Existing investors Draper Fisher Jurvetson and Walden International also joined the round.