 FEATURE EVENT (more) |
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Join us for the Services Industry Summit - eService Strategies and Challenges April 21-23, 2008 in historic Charleston, SC. Industry luminaries from leading organizations will share their insights and discuss the latest issues and trends in the areas of eservices, knowledge management and others!
Register today!
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1/29/08 - The Price is Right
There is nothing like a glass of wine in the evening hour to calm the senses after a busy day. Last night I had the opportunity to open a bottle of wine and enjoy some quiet moments. I'm not what one would call a wine snob, but I like to think I appreciate the "good stuff." But can I really tell the difference between a $10 bottle and a $90 bottle of wine? I'd like to think so.
However, a recent study reported in Proceedings of the National Academy of Sciences suggests that I might not be as discerning as I think. Applicants took five different sips of wine while still connected to a machine that pinpoints specific brain activity. They were told each sip was a different wine, and each wine was a different price. The study showed that alleged $90 wine tasted better than the exact same wine priced at $10.
I have this picture of people nodding approval for the $90 wine while drinking the exact same grape extract as the $10 bottle. I can't help but smile. Price and value. These are two very powerful levers in the marketing of your product. Do you cheapen the perceived value of your product by playing the price game?
Gary Lemke, Publisher
(Share your thoughts)
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TODAY'S NEWS (more)
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"The UK Contact Centre Operational Review (5th edition)", a recent major study of over 200 contact centres, carried out by ContactBabel, has found that legislation curtailing outbound telemarketing has as yet made little impression on the overall volume of outbound calls being made.
JangoMail announced enhanced reporting features to its Web-based solution. Some of the major new features include unlimited search criteria, the ability to view domain-based deliverability reports, graphical representations for campaign statistics, campaign performance analysis by time period, as well as standard reporting (opens/clicks/bounces/unsubscribes) that takes full advantage of AJAX.
Talisma announced a partnership with ClickFox to provide an integrated solution with the Talisma CIM Suite and the ClickFox CBI software.
CompuCom Systems announced that its Service Desk offering has achieved certification under the Service Capability & Performance (SCP) Standards program for the tenth consecutive year.
CDC Software announced it has acquired the remaining 49 percent of its subsidiary, Industri-Matematik International ("IMI") from Symphony Technology Group.
ICONIX announced that its Iconix Truemark service is officially available to millions of PayPal account holders. By placing an icon next to legitimate email messages, the Iconix Truemark service helps consumers visually identify legitimate email messages and avoid dangerous scams known as phishing attacks.
Vignette announced Vignette Collaboration is playing a significant role in helping customers of RWD Technologies, LLC create a more effective and efficient workplace and drive faster adoption and time to value for large software implementations.
Graham Technology announced it has delivered the underlying technology platform that drives MoveMachine, the online portal from property firm ESPC, designed to be a one-stop-shop for buying and selling homes.
Coveo Solutions announced the availability of a new white paper by Susan Feldman, research vice president for search and digital marketplace technologies at IDC, entitled "Searching for Search: Can It Be Delightful?."
Amdocs announced that BendBroadband selected Amdocs for billing, ordering and customer care.
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 FEATURE WEBCAST (more) |
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"8 CRM Essentials"
Dan Chiazza, Director, Global Sales Operations, Harris Interactive
For the most successful companies, CRM is an area of continual innovation and assessment. And your CRM processes and technologies must keep pace with-or ideally stay ahead of-changes in your market and customer base. Whether you are searching for the right CRM technology for your business, re-evaluating your current use of CRM, or looking to derive more value from an existing investment, understanding the essential factors of CRM success can help you get the best results. This webinar highlights eight proven essentials distilled by over 30,000 global companies of all sizes and industry experts.
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| CRMAdvocate Stock Index |
| CRMSI | 53.68 |  | 0.05% |
| Dow Jones | 12,383.89 | | 1.43% |
| Nasdaq | 2,349.91 | | 1.01% |
| S&P 500 | 1,353.97 | | 1.73% |
| Top Gainers |
| SAP | 46.2 | | 57.90 |
| HP | 43.8 | | 49.78 |
| NCR | 21.56 | | 47.99 |
| Top Losers |
| eOn | 0.44 | | 0.78 |
| Selectica | 1.8 | | 1.75 |
| Broadvision | 1.68 | | 2.20 |
| Complete Stock Index |
| As of close 01/28/08 | |
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Yankee Group Forecasts US Online Advertising Market to Reach $50 Billion by 2011 - Increased Online Spending and Improved Ad Targeting Help Drive Market Growth 24% Annually(CRM2day)
|  | | What You Get Out of Viral Media Depends on What You Put Into It ... Remind You of Anything? - Viral social media is the talk of business today, but when you get down to it, is this new phenomenon so very different from plain old networking-all the things executives have done for years by joining social and athletic clubs and trade associations; going to meetings morning, noon and night inside and outside their industries; and being active in their communities, churches, schools and, yes, in politics?(Customerthink)
| | | Contact Center Workforce Management (WFM) Market Projected To Grow By 20% - DMG Consulting LLC, a provider of contact center and real-time analytics research, market analysis and business strategy, operations and technology consulting services, has published the 2008 Contact Center Workforce Management Market Report.(CRM2day)
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"OUR TAKE"
Articles (more)