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                  CRMAdvocate Today - January 23, 2008


  "OUR TAKE" (more)

  1/23/08 - Simple - Yes, But . . .
Last week, I wrote I believe most decisions are simple. "It is just that simple," I said. But why don't many of our customer related decisions seem simple? Seeing the simple truth is often clouded by emotion and past experiences. One reader offered:
 
"Simplicity is a paradox; I think it is easy to change from the inside out if you are passionate enough about it - if you have to quit smoking to see your children grow up because the doctors tell you you'll die if you don't - well love of your kids will make the change simple. Conversely if change is thrust upon you with no visible value you can see, you'll resist it. So I think the bottom line is that it really is simple as long as those leading customer management and experience strategies tap into the passions people have to excel. I can change anytime if I am passionate enough about it. The trick is tapping into the passions people have for serving others while also benefiting themselves by winning, retaining and growing customers."
 
Passion. You either have it or you don't. It's just that simple.
 
Gary Lemke, Publisher
(Share your thoughts)
 
 

  TODAY'S NEWS (more)

CMP announced that it has acquired Colorado-based Think Service, including HDI (formerly the Help Desk Institute). This acquisition will broaden and deepen CMP's services portfolio to encompass certification in addition to membership, training and events for IT support professionals and their respective corporate organizations. HDI will be an independent operating unit within CMP's International Customer Management Institute (ICMI) group headed by Ruthann Fisher, Vice President and Global Brand Director. Peggy Libbey, President and COO of Think Service, Inc., will continue to manage the operational direction of HDI.

NICE announced that U.S. online investment brokerage firm, Scottrade has placed an order for NICE SmartCenter.

The Service & Support Professionals Association (SSPA) is pleased to announce the Workshops for our Best Practices Conference. Attend one of these pre-conference sessions Sunday, May 4th at the Santa Clara Convention Center to make immediate and significant improvements in one of five essential elements of support.

Lyris annnounced that it has implemented Angel.com's Virtual Call Center solution, consolidating Lyris' customer service operations for email marketing, Web analytics, Web content management and PPC campaign management into one company-wide system.

EchoSign and salesforce.com announced that more than sixty customers, including Cartelligent, Intacct, LinkedIn, and Vertical Response, have successfully deployed EchoSign for Salesforce via the AppExchange for on-demand contract management.

Siperian announced that the Company has closed an oversubscribed $25 million Series E financing.

Caspio announced a customer relationship with Advance Internet, creator of local news and information web sites in alliance with over 30 newspapers owned and operated by Advance Publications, Inc.

Oracle announced that the City of Winnipeg has selected Oracle Utilities Customer Care and Billing and Oracle Utilities Business Intelligence to support the ongoing delivery of superior customer service for the Winnipeg market.

Customer Relationship Metrics announced that it is set to launch the 2nd Workforce Management Practices Study endorsed by the Society of Workforce Planning Professionals (SWPP).

The Olinger Group has hired Karin A. Ferenz to serve as its Senior Vice President, Senior Consultant.

 FEATURE WEBCAST (more)

"8 CRM Essentials"

Dan Chiazza, Director, Global Sales Operations, Harris Interactive

For the most successful companies, CRM is an area of continual innovation and assessment. And your CRM processes and technologies must keep pace with-or ideally stay ahead of-changes in your market and customer base. Whether you are searching for the right CRM technology for your business, re-evaluating your current use of CRM, or looking to derive more value from an existing investment, understanding the essential factors of CRM success can help you get the best results. This webinar highlights eight proven essentials distilled by over 30,000 global companies of all sizes and industry experts.

  

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Articles (more)

(Feature) Yankee Group Forecasts US Online Advertising Market to Reach $50 Billion by 2011 - Increased Online Spending and Improved Ad Targeting Help Drive Market Growth 24% Annually(CRM2day)
What You Get Out of Viral Media Depends on What You Put Into It ... Remind You of Anything? - Viral social media is the talk of business today, but when you get down to it, is this new phenomenon so very different from plain old networking-all the things executives have done for years by joining social and athletic clubs and trade associations; going to meetings morning, noon and night inside and outside their industries; and being active in their communities, churches, schools and, yes, in politics?(Customerthink)
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