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                  CRMAdvocate Today - January 22, 2008


  "OUR TAKE" (more)

  1/22/08 - CRM Justice
Many CRMAdvocate readers are finding me out. I like to draw from life's experiences and tie my observations and thoughts to the world of CRM and the customer experience. Why? Simply put, I believe there is a strong tie between providing value in the world of commerce and the values of everyday life.
 
Yesterday, the United States observed a national holiday - Martin Luther King Day. He once said that "Injustice anywhere is a threat to justice everywhere." The statement was made in the context of social injustices but does it apply in the world of the customer experience? Does justice have a place at the CRM table?
 
One dictionary defines justice as, "the quality of being just; righteousness, equitableness, or moral rightness." With a definition like that, how can 'justice' not have a chair at the table? Maybe it should have the end chair. Don't you think?
 
Gary Lemke, Publisher
(Share your thoughts)
 

  TODAY'S NEWS (more)

Noble Systems introduced Noble Messenger, an integrated solution for broadcast messaging. Noble Messenger helps companies manage outbound customer communications while making the most of its agent resources to save time and reduce costs.

ASC announced the introduction of EVOip 8.0, a new VoIP recording solution with additional channel capacity and compatibility with a wider range of IP phone systems.

ATG and CleverSet announced that the two companies signed a definitive agreement for ATG to acquire CleverSet for approximately $10 million in cash, less closing adjustments of approximately $1 million.

NICE announced that Aditya Birla Minacs has placed a follow-on order for the IEX TotalView Workforce Management system from NICE.

Clickatell and Dontgo announced the launch of a mobile customer service notification system. Using Clickatell's global mobile messaging services, Dontgo provides consumers with the power to send text messages directly from their cell phones at the time of service.

FINEOS announced a new deal with the Road Accident Fund ( "RAF" ) of South Africa to deliver FINEOS Claims to manage bodily injury claims.

Calabrio announced that it has signed CDW Berbee as a reseller of Calabrio's workforce optimization products.

Gold Lasso has announced a partnership with Pivotal Veracity.. This partnership allows Gold Lasso clients to check deliverability and conduct extensive message testing analysis with Pivotal Veracity's eDesign Optimizer and eDelivery Tracker.

SPSS announced that Nucleus Research found that text mining technology from SPSS can reduce customer churn by more than 50 percent when properly implemented as part of an overall customer satisfaction strategy. Nucleus Research also found that text mining functionality increases analyst productivity by up to 50 percent.

Epicor announced that its proposed acquisition of NSB Retail Systems received approval from NSB shareholders at both the UK Court-convened Court Meeting and the General Meeting held on January 16, 2008.

 FEATURE WEBCAST (more)

"8 CRM Essentials"

Dan Chiazza, Director, Global Sales Operations, Harris Interactive

For the most successful companies, CRM is an area of continual innovation and assessment. And your CRM processes and technologies must keep pace with-or ideally stay ahead of-changes in your market and customer base. Whether you are searching for the right CRM technology for your business, re-evaluating your current use of CRM, or looking to derive more value from an existing investment, understanding the essential factors of CRM success can help you get the best results. This webinar highlights eight proven essentials distilled by over 30,000 global companies of all sizes and industry experts.

  

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