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1/15/08 - It's Just That Simple
Time for a bit of confession: I grew up thinking most things in life were complicated. When faced with decisions, I often pondered options and fretted about the consequences of my choice. But nowadays, I try to live by the motto, "It is just that simple."
I won't bore you with more of my thoughts on my adopted mantra but I will apply the idea to the world of customer experiences. You know, it seems so many businesses get away from doing the right thing for the customer because they don't understand that it is "just that simple." What do I mean by "it?" "It" refers to doing right by the customer and doing right for the customer. Nothing less.
Customers want it to be "just that simple" so why wouldn't we make it "just that simple." Try a little experiment today. Regardless of what side of the customer experience you are on today, take an "it's just that simple" attitude. See how something that simple (pardon the pun) can make a big difference. You might just surprise yourself.
Gary Lemke, Publisher
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TODAY'S NEWS (more)
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SAP France, SAP and Business Objects announced that SAP France's all-cash tender offers for Business Objects securities were successful. As a result of the offer in France, which closed on January 10, 2008, and the offer in the United States, which closed January 15, 2008. SAP France will hold 87.18% of the share capital and total voting rights of Business Objects, or 82.08% on a fully diluted basis taking into account all outstanding ORNANEs (as defined below), warrants and stock options. This result satisfies the offers' minimum tender condition of 50.01% of the total voting rights of Business Objects on a fully diluted basis.
Eloqua announced the immediate availability of the latest release of the Eloqua Conversion Suite. The Eloqua Conversion Suite is a family of integrated demand generation applications for marketers tasked with generating leads for their sales force and who demand measurable results from their marketing efforts.
Selltis launched the next version of the company's namesake CRM solution, Selltis Sales 5.0, which is delivered via a hosted, software as a service (SaaS) business model.
Oracle announced the availability of Oracle Product Information Management for Retail, a master data management application that allows retailers to create a single, enterprise view of all product information to help unlock value from within the business.
Dataupia Corporation and LogiXML announced that they have partnered to provide businesses with a complete foundation for data management and Business Intelligence (BI) needs. The technology alliance provides users with the capabilities of Dataupia's data management system, the Dataupia Satori Server, and the full suite of LogiXML's Web-based Business Intelligence solution, Logi 8.
BroadVision announced that Epson America has gone live with the BroadVision eMerchandising solution. An existing BroadVision Commerce customer, Epson America is deploying BroadVision eMerchandising to drive sales and differentiate its e-commerce site.
Cicero announced it has entered into new OEM and Enterprise Support agreements with Merrill Lynch, Pierce, Fenner & Smith Inc. Under the terms of the OEM agreement, Merrill Lynch will use Cicero to integrate applications into a unified desktop for their key software offerings that combine market data, news, portfolio management tools and client relationship management.
ATG announced that Games Workshop plans to re-launch its online storefront using ATG's e-commerce suite. Games Workshop will offer hobbyists a new global, multi-lingual, multi-currency Web store, improving their online experience by supporting sales and providing more information on their products.
Convergys announced the appointment of Igor Sarenac as Vice President, Business Development, for Canada.
Verint Systems announced that its Nextiva networked video solution has been certified by the United States Department of Homeland Security (DHS) as an anti-terrorism technology.
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"8 CRM Essentials"
Dan Chiazza, Director, Global Sales Operations, Harris Interactive
For the most successful companies, CRM is an area of continual innovation and assessment. And your CRM processes and technologies must keep pace with-or ideally stay ahead of-changes in your market and customer base. Whether you are searching for the right CRM technology for your business, re-evaluating your current use of CRM, or looking to derive more value from an existing investment, understanding the essential factors of CRM success can help you get the best results. This webinar highlights eight proven essentials distilled by over 30,000 global companies of all sizes and industry experts.
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| CRMAdvocate Stock Index |
| CRMSI | 54.31 |  | -2.16% |
| Dow Jones | 12,778.15 |  | 1.34% |
| Nasdaq | 2,478.30 | | 1.55% |
| S&P 500 | 1,416.25 | | 1.08% |
| Top Gainers |
| SAP | 50.03 | | 57.90 |
| HP | 46.13 | | 49.78 |
| NCR | 22.8 | | 47.99 |
| Top Losers |
| eOn | 0.46 | | 0.78 |
| Selectica | 1.74 | | 1.75 |
| Broadvision | 1.83 | | 2.20 |
| Complete Stock Index |
| As of close 01/14/08 | |
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