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1/14/08 - Give Someone an Ego Snap
Did you read my Friday column on ego snaps? Many of you replied that a little bit of positive attention outside the norm of the customer experience can be an incredibly powerful thing.
I don't have research on the subject but the common reaction is that it "feels good when some one pays attention to you." That good feeling can linger longer than a 10% savings or a few extra points on the rewards card. For some businesses, it may be the number one factor to increasing loyalty.
Are you in a business where a few well placed "ego snaps" would directly translate to a bigger top line as well as a much larger bottom line? How do you encourage the use of ego snaps in your business?
Gary Lemke, Publisher
(Share your thoughts)
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TODAY'S NEWS (more)
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Busy consumers increasingly look to retailers for time savings and convenience at every point in their shopping experience, and returning purchases is no exception. In fact, a recent NCR survey showed that 64 percent of consumers consider the ease of returns as somewhat or very important. Now, a new self-service solution - NCR FastLane Self-Return - enables retailers to provide more queue-busting convenience to their customers during the often time-consuming and frustrating merchandise return process.
Calabrio announced that it has appointed Tom Goodmanson chief financial officer, effective immediately. Most recently, Goodmanson was CFO for Gelco Information Network.
SPSS unveiled Clementine 12.0 and Text Mining for Clementine 12.0, the latest release of its data and text mining technology. Clementine 12.0 now delivers increased analyst productivity, deeper information insight, and advanced visualization.
Oracle announced Oracle Fusion Middleware based integration between Oracle's PeopleSoft Enterprise Customer Relationship Management (CRM) 9 and Oracle Customer Hub.
Salesforce.com announced "Tour de Force," a road show designed to inspire and educate customers, partners and developers on the power and innovation of the Force.com Platform-as-a-Service.
Epicor|CRS announced new capabilities and expanded support to service its growing base of international customers.
Convergys announced new contracts to provide customer management consulting for two Fortune Top 150 pharmacy benefit management companies.
Amdocs announced that Sunrise Communications has expanded its use of Amdocs OSS (operations support systems) solutions.
Interactive Intelligence announced the openning of an office in Denver to better support its growing number of customers migrating to voice over IP (VoIP).
StayinFront announced it has been accepted into the HP Developer & Solution Partner Program (DSPP). The DSPP is designed to enable independent software vendors (ISVs), systems integrators, developers and consultants to work collaboratively to more effectively address customer needs.
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 FEATURE WEBCAST (more) |
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"8 CRM Essentials"
Dan Chiazza, Director, Global Sales Operations, Harris Interactive
For the most successful companies, CRM is an area of continual innovation and assessment. And your CRM processes and technologies must keep pace with-or ideally stay ahead of-changes in your market and customer base. Whether you are searching for the right CRM technology for your business, re-evaluating your current use of CRM, or looking to derive more value from an existing investment, understanding the essential factors of CRM success can help you get the best results. This webinar highlights eight proven essentials distilled by over 30,000 global companies of all sizes and industry experts.
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| CRMAdvocate Stock Index |
| CRMSI | 55.51 |  | 1.26% |
| Dow Jones | 12,606.30 |  | -1.96% |
| Nasdaq | 2,439.94 | | -1.99% |
| S&P 500 | 1,401.02 | | -1.38% |
| Top Gainers |
| SAP | 48.01 | | 57.90 |
| HP | 45 | | 49.78 |
| NCR | 22.71 | | 47.99 |
| Top Losers |
| eOn | 0.431 | | 0.78 |
| Selectica | 1.72 | | 1.75 |
| Broadvision | 1.81 | | 2.20 |
| Complete Stock Index |
| As of close 01/11/08 | |
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