 OUR TAKE -
Sell My House
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| Lasting Impressions:
The time to stop talking is when the other person nods his head affirmatively but says nothing.
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Henry S. Haskins
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I need some help. I'm in the process of interviewing realtors to list a home for sale. As you know, this is not the best of times to sell a home given the tumultuous and unsure economy as well as the mortgage industry. In short, I'm looking for an agent with a selling strategy that goes beyond listing and waiting for buyers to show up.
I value the skills of a good agent. However, after talking with eight experienced realtors in the last two days, I'm befuddled by the lack of differentiation. I can't go as far to say they all seem the same but I have yet to hear someone give me a compelling story why they think they are best person to sell my home. They tell me what they will do for marketing, we discuss pricing strategy, and we lament the overall fragility of the market.
I wonder if my expectations are too high. Should I expect something more than a listing, a pc generated brochure, some postcards in the neighbors’ mailboxes, and an open house? There is an 18 month backlog for houses in my area in my price range and I don't want to wait that long to sell the home. Is the number in the upper right hand corner of the data sheet (the price), my only differentiator? What do you think?
That's my take. What's your take?
Gary Lemke, Publisher
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As of 4:00 p.m. on 8/18/08 |
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