 OUR TAKE -
Mindless Reports, Mindless Change
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| Lasting Impressions:
Generosity with strings is not generosity; it is a deal.
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Marya Mannes
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If you have been keeping up with this column for the last week or two, you have read some great stories from CRMAdvocate readers about the effort it takes to kill reports that no one reads. My primary recommendation has been to stop producing the reports - printed or electronic - to see if anyone misses them. If no one asks where the reports went, you can bet there is little perceived value. One reader chimed in with the following view:
"I don't fully agree. We tried some radical, bing bang like changes, but they never last. Most of the time there is no management attention, no accountability, but more important, there is no real process defined to control the lifecycle of reports. The first pratical change we found to work is: do not support ad hoc reqeusts with an ad hoc (non-existing process). But support it with a process in which definitions of objectives, audience, and lifecycle get enough attention."
Isn't it interesting that technology allows us to create useless and unread reports much more quickly? Ready, fire, aim?
That's my take. What's your take?
Gary Lemke, Publisher
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| Stock Ticker |
| APAC | 1.96 |  | 0.11 |
| Unica | 8.98 | | 0.43 |
| SupportSoft | 3.77 | | 0.1 |
| Interactive | 12.22 | | 0.29 |
| LivePerson | 3 | | 0.07 |
| Pegasystems | 14.69 | | 0.31 |
| eLoyalty | 5.4 | | 0.1 |
| NetSuite | 16.76 | | 0.3 |
| ICT | 9.3 | | 0.16 |
| Sykes | 19.91 | | 0.29 |
| Vignette | 13.25 | | 0.19 |
| ClickSoftware | 2.58 | | 0.02 |
| Chordiant | 6.24 | | 0.04 |
| SPSS | 33.2 | | 0.2 |
| NCR | 26.2 | | 0.13 |
| Oracle | 23.01 | | 0.11 |
| RightNow | 16.61 | | 0.07 |
| Convergys | 14.24 | | 0.06 |
| Intervoice | 8.2 | | 0.01 |
| SAP | 57.3 | | 0.02 |
| Teletech | 15.98 |  | -0.01 |
| Epicor | 7.62 | | -0.01 |
| HP | 45.61 | | -0.07 |
| Nortel | 5.93 | | -0.01 |
| Tekelc | 16.6 | | -0.07 |
| Rainmaker | 3.39 | | -0.02 |
| Amdocs | 30.12 | | -0.23 |
| Selectica | 1.12 | | -0.01 |
| Astea | 3.6 | | -0.04 |
| Salesforce | 69.15 | | -1.17 |
| CDC | 2.87 | | -0.1 |
| NICE | 29.7 | | -1.65 |
| ATG | 3.99 | | -0.24 |
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As of 4:00 p.m. on 8/12/08 |
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 NEW IN CRM
Article: Today, leads flow to marketing from ever-increasing online sources—including e-mail campaigns, the company Web site, Google AdWords and searches, Webinars, online advertising, blogs and virtual trade shows, as well as from traditional marketing activities such as print ads, direct mail, trade shows and networking. The sheer volume of leads, or "suspects," can be overwhelming. How does marketing prioritize all these suspects?(Source: Sales and Marketing Management
)
News: Business Objects, announced the latest versions of its solutions for enterprise performance management (EPM) enabling users to enhance performance across both finance and operations. Responding to customer demand, Business Objects also introduced a spend analytics solution, a new EPM solution that will enable companies to extend performance management beyond finance to business operations. These new versions and additions to the Business Objects EPM portfolio will deliver, to both SAP and non-SAP customers, benefits such as expanded ability to leverage enterprise data, lowered total cost of ownership and increased scalability. (Source: SAP
)
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News: InVision Software released a new version f its software solution InVision Enterprise WFM. In addition to the new modules HolidayManager and JobProcessor, version 4.6.0 offers integrated time & attendance functions and enhancements to many areas of the product which make the software tool more powerful and user-friendly. (Source: InVision
)
Article: The recent explosion of interest in using analytics to make smarter marketing decisions is no fluke. Amid rising prices and raw nerves, organizations want to target their campaigns with pinpoint accuracy, limit waste, nurture their best customers and zero in on profitability. To do so requires serious data crunching -- data which is already available in monumental volume and continues to mount. Analytics, whether fully understood or not, is practically dinner-table conversation for executives these days.(Source: DestinationCRM
)
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