 OUR TAKE -
No Established Norms
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Real freedom lies in wildness, not in civilization.
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Charles Lindbergh
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In April, I wrote a few columns about the influence of bloggers and reviewers in the new world of Social CRM. For a quick primer read Paid to Pitch, Healthy Skepticism, Just Add Credibility, and Dominated by the Influential Few.
In the face of proposed Federal Trade Commission guidelines to police the whole mess, we are seeing industry specific initiatives geared toward self governing. For example, a group in the fashion industry hopes to create ethics policies for a range of entities. Their mission under the name Style Coalition is "to build a bottom-up, content-driven alliance whose mission is to both advance professional standards in content creation and increase the effectiveness of advertising messages within this realm."
History has shown industries and the businesses within them are often better served by policing themselves in advance of legislative rules. The question is whether or not self-governance works in the 2.0 world. Only time will tell.
That's my take. Do you agree? What's your take?
Gary Lemke, Publisher
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| Stock Ticker |
| Astea | 2.6 |  | 0.45 |
| LivePerson | 3.75 | | 0.52 |
| ClickSoftware | 5.89 | | 0.45 |
| Interactive | 13.01 | | 0.93 |
| Selectica | 0.34 | | 0.02 |
| ATG | 3.68 | | 0.18 |
| CDC | 1.48 | | 0.07 |
| RightNow | 11.5 | | 0.53 |
| Chordiant | 3.72 | | 0.17 |
| Rainmaker | 1.36 | | 0.06 |
| eLoyalty | 9.05 | | 0.27 |
| NetSuite | 11.45 | | 0.3 |
| Jacada | 2.04 | | 0.05 |
| HP | 38.12 | | 0.9 |
| Amdocs | 21.02 | | 0.47 |
| NCR | 11.67 | | 0.25 |
| SPSS | 32.71 | | 0.57 |
| Oracle | 21.63 | | 0.37 |
| Sykes | 17.81 | | 0.28 |
| Salesforce | 39.78 | | 0.54 |
| Vignette | 13.09 | | 0.16 |
| Tekelc | 16.67 | | 0.2 |
| Teletech | 14.06 | | 0.16 |
| NICE | 22.08 | | 0.19 |
| APAC | 4.57 | | 0.03 |
| SupportSoft | 2.19 | | 0.01 |
| Pegasystems | 24.5 | | 0.1 |
| Unica | 5.14 | | 0.02 |
| SAP | 40.04 | | 0.11 |
| Convergys | 8.69 | | 0.01 |
| ICT | 8.46 |  | -0.06 |
| Epicor | 4.93 | | -0.09 |
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As of 3:59 p.m. on 6/25/09 |
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News: Unica to Optimize Online Marketing for FOXSports.com on MSN
FOXSports.com on MSN will utilize Unica NetInsight OnDemand to analyze and act on visitor behavior, and create more relevant marketing programs. FOXSports.com is a sports site that delivers breaking news, real-time stats and fantasy games, reaching more than 15 million users per month. The site will use NetInsight OnDemand to gain greater visibility into how content and features resonate with its millions of users.(Unica
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Article: Online Reviews Continue to Drive Consumption
As more people become increasingly comfortable browsing -- and shopping -- online, the well-documented impact of Web-based reviews is beginning to be seen even on nontraditional products and services, according to new research from Princeton, N.J.–based Opinion Research Corp (ORC). The ORC survey asked consumers to name the products and services they investigated online. The segment cited by the largest share of respondents was travel, recreation, and leisure at 80 percent. The current economic situation gets the credit for expanding the spectrum of products consumers are investigating online, says Linda Shea, senior vice president and global managing director for ORC's customer strategies practice. "There's more comparison-shopping going on," she says, "with people online reading and checking blogs because they're more critical in the decisions they make in how they're spending their dollars."(DestinationCRM
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Salesforce.com and Appirio announced that ServoTerra has built and deployed an asset planning application and B2B trading exchange built on the Force.com platform and the new Force.com Sites capability. ServoTerra provides IT asset disposal solutions, including SaaS asset life cycle planning, virtual consignment, and environmental compliance tracking, enabling companies to achieve a 35% higher return on average. In less than 12 weeks, Appirio and ServoTerra designed, developed and deployed a hardware asset planning application and B2B marketplace.(Appirio
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Pullmantur, a part of the tour operator group Royal Caribbean Cruise Lines,has implemented the Altitude uCI customer interaction suite solutions to manage and get better information from its customer interactions in areas such as bookings and complaint management. Pullmantur deployed the Altitude Unified Routing solution and several Altitude IVR functionalities in its Madrid contact center, succeeding in improving inbound call and email management. The Altitude uAgent solution implementation in 70 agent positions streamlined the interface and dramatically increased First Call Resolution (FCR) rates in the contact center. (Altitude
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Article: Six Proven Rules to Beat the Recession
No company ever shrunk to greatness. Whilst job cuts are to be expected, they are by no means inevitable. Research by McKinsey showed that companies that beat the last recession in 2001/2 actually increased spending in key areas. The research tracked almost 1,000 US companies over 18 years, including during those all important recession years. The companies that emerged in the top quartile after the recession actually increased spending on sales, innovation and marketing. Although this reduced their cash reserves, the companies traded short-term profitability for long-term gain. And it worked; their book-to-market ratio was more than 25% greater than their less successful peers.(CustomerThink
)
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