Subscribe  |  About  |  Contact  |  Search  |  Home
 

Thursday, June 11, 2009


   OUR TAKE -  First Mover Transparency Equity

 
 
Recent Editions of CRMAdvocate


06.10.09    The Trend Against Secrecy
06.08.09    Transparency in Context
06.05.09    A Day Late on Transparency
06.04.09    Speaking of Transparency
06.03.09    A Marketing Opportunity or a PR Challenge
06.02.09    A Call for Transparency

 

 
Lasting Impressions:
The only way to see a rainbow is to look through the rain. - Anonymous
As the discussion continues on the need for greater transparency as a core part of any CRM strategy, it is becoming clearer and clearer that delaying publication of said policy can cause an organization to throw away a good portion of its transparency equity. See marketing opportunity or PR challenge and a day late on transparency.
 
And yesterday, I suggested the transparency litmus test. Is there something that once brought to light would be impossible to justify?
 
Today, let me suggest another reason to delay no further. Why should the publication of your transparency policy be in reaction to your competitors' transparency policies? Doesn't the company that first delivers a genuine transparency policy have a better chance of greater transparency equity than the rest of the pack responding on the defensive?
 
That's my take. Do you agree? What's your take?
 
Gary Lemke, Publisher

 
       Action Center

        Free Subscription
        Submit Content
        Industry Events
        Webcasts
        Archive
 

Stock Ticker
Astea2.7    0.33
Selectica0.42    0.02
NetSuite11.17    0.3
RightNow10.67    0.2
Epicor5.58    0.07
ClickSoftware4.84    0.06
Vignette12.99    0.14
Salesforce39.97    0.39
SPSS34.42    0.33
Jacada2.25    0.01
Unica4.62    0.01
Teletech13.87    0.01
ICT8.47    -0.01
HP36.79    -0.05
Amdocs21.59    -0.12
ATG3.6    -0.02
Convergys9.49    -0.06
Tekelc17.13    -0.16
NICE23.45    -0.23
NCR12.64    -0.14
Sykes17.11    -0.19
Oracle20.74    -0.25
CDC1.54    -0.02
Pegasystems26.16    -0.4
SAP42.05    -0.77
LivePerson3.27    -0.08
APAC5.5    -0.15
Chordiant3.72    -0.15
Interactive12.6    -0.56
SupportSoft2.24    -0.12
eLoyalty7.85    -0.65
Rainmaker1.36    -0.29
As of 4:00 p.m. on 6/10/09

 

 

 
  NEW IN CRM

 
News:    P&G Uses Predictive Analytics for Product and Branding Research
The Procter & Gamble Company is among the growing number of consumer companies turning to Predictive Analytics to gain a complete view of customer attitudes and preferences about its products. By using SPSS Predictive Analytics Software (PASW), Procter & Gamble is able to gather and analyze direct feedback – harnessing the Voice of the Customer to improve marketing research and brand evaluation.
(SPSS )
 
Article:    In the Quest for Innovation, Are Customers an Obstacle?
The Web offers designers and innovators an unprecedented and powerful mechanism to test their ideas. They can mock something up, put it online, and get immediate feedback. The approach may be the ultimate experiment in letting users collectively design products. But experts say this crowd-sourcing approach has limitations and downsides.
(CRM Daily )
 
top bar

Report: The Economic Necessity of Customer Service

5 Recession-Busting Strategies To Cut Service Costs & Increase Sales

You are closely watching your metrics--Web site visitors, conversion rates, employee activity, etc. But how are you applying what you see? It is more important than ever to take specific steps to attract and retain customers. Take time to gain your customers' perspective.

How easy, or difficult, is it for customers to do business with you?
Where are your customers leaving your Website and how will this inform your business process decisions?
What are the hidden costs of poor customer service?
Read the Report from Forrester Research

In this report from Forrester Research, you will find concrete steps to improve your business--for your customers and your revenue.
 

Download Now

 
News:    Autonomy Interwoven Delivers Social Media Analytics
Autonomy announced a new offering that allows businesses to convert the dynamic conversations taking place on social networks into actionable business opportunities. Autonomy Interwoven's web content management (WCM) solution leverages the unique capabilities of Autonomy's Intelligent Data Operating Layer (IDOL) to provide a solution for profiting from social media. Social Media Analysis listens to social media content, analyzes the dialogue to understand sentiment, and enables marketers to act on the insights to protect their brand and drive revenue growth.
(Autonomy Interwoven )
 
Article:    The Psychology of the Sale
It happens to every salesperson sooner or later: The prospect shows plenty of interest and hangs on all the way through the sales process—until something imperceptible changes and the deal goes stone cold. “I don’t know what went wrong,” you think to yourself. “We had a rapport going, and it was clear our product was exactly what they were looking for. The next rational move was to commit, but it’s all over.” The fact is, there are some things you can control (or at least adapt to) in the modern sales game, but there are some that are forever out of reach.
(DestinationCRM )
 
News:    Lexus Names Xtime 'Approved Supplier' of Service CRM
Lexus, a division of Toyota Motor Sales U.S.A., Inc., is offering Xtime's ServiceCRM software to all Lexus dealerships nationwide. Xtime was selected as the exclusive "Approved Supplier" for Lexus after completing a comprehensive, 10-month pilot at 14 dealerships. The Xtime program automates and integrates 24x7 online service retailing, automated service scheduling, email and text-based customer notifications, advanced shop control, and certified DMS integration.
(Xtime )
 
Didn't read the last edition of CRMAdvocate? Click here to see what you missed.
 
 
Current Newsletter  |  Subscribe  |  Unsubscribe  |  Submit Content  |  Submit Webcast

Search  |  About  |  Contact  |  Home

Copyright (c) 2009 CRMAdvocate - 14059 Old Mill Circle, Carmel, IN 46032 (+1 317.810.9585)   All Rights Reserved.   Privacy Policy

You are currently subscribed as $subst('Recip.EmailAddr'). To unsubscribe, click here".