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Thursday, June 4, 2009


   OUR TAKE -  Speaking of Transparency

 
 
Recent Editions of CRMAdvocate


06.03.09    A Marketing Opportunity or a PR Challenge
06.02.09    A Call for Transparency
06.01.09    A Good Shirt or a Good Story
05.29.09    Snarky Social Commentary
05.28.09    Viral Marketing Gone Bad
05.26.09    Bang for the Buck

 

 
Lasting Impressions:
The government is like a baby's alimentary canal, with a happy appetite at one end and no responsibility at the other. - Ronald Reagan
Newsflash: "U.S. "House Speaker Nancy Pelosi has directed House officials to make available online the quarterly expense reports filed by lawmakers to account for spending by their legislative office. The records have been available only in paper form making it difficult for the public to know where the money is being spent. A Wall Street Journal review of thousands of pages of these records turned up spending on an array of products, from car leases and electronics to a high-end laptop computer."
 
Ah, CRMAdvocate starts talking about greater transparency and before you know it, the great legislative body known as the U.S. Senate is trying to muscle in on the act. OK, maybe the people inside the beltway aren't glued to every word written by CRMAdvocate but the timing is a bit eerie, don't you think? Or it could be the investigative reporting done by the Wall Street Journal. Heck, a man can dream. Can't he?
 
OK, the point is that everyone wants transparency from those in a position to serve. We want to know what we are getting for our investment, who we are getting it from, and what is going on behind the scenes. It's simple human nature.
 
That's my take. Do you agree? What's your take?
 
Gary Lemke, Publisher

 
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  NEW IN CRM

 
News:    SugarCRM Delivers Enhanced Web Services and Mobile CRM Tools
SugarCRM announced the beta release of its new web services framework, platform improvements, and enhanced mobile features for SugarCRM. All of these new capabilities will be available as part of the Sugar Open Cloud, and are available to the SugarCRM community today. New application features include Mobile Studio Editor which provides customization capabilities to optimize SugarCRM for mobile devices with pre-built layouts and views for modules designated for mobile use. Users can select which modules to view in the wireless client and tailor the layouts and fields for the wireless client from within Sugar Studio.
(SugarCRM )
 
Article:    Your Customers Want You to Know Them
Personal service—once considered “common courtesy”—has become an anomaly. But customer relationships are developed one experience at a time, and a single interaction can make or break a relationship. A company must instill a service philosophy that differentiates it from the competition, enticing consumers while also encouraging repeat sales. This year, 4,200 respondents from several countries reaffirmed the threat of customer defections—particularly given the rough economy, which drives consumers to reassess their purchasing decisions.
(DestinationCRM )
 
News:    DIRECTV Extends Partnership with Convergys
DIRECTV will continue to deliver and enhance these services for DIRECTV’s more than 18 million customers under a new two-year Master Service Contract with Convergys. Providing customer service support for DIRECTV since it launched in 1994, Convergys solutions continue to provide live-agent inbound consumer support programs that meet a wide variety of service needs ranging from information and services changes to billing and account inquiries and setup.
(Convergys )
 
News:    Knotice Adds Mobile Features in its On-Demand Software Platform
Knotice announced the general availability of new mobile marketing features for all Concentri™ Mobile customers. Central to these capabilities is a mobile dialogue builder that allows customers to visually define complex mobile programs that can interact with functionality and data from existing websites and business systems. The dialogue capabilities are delivered in combination with Concentri’s underlying Universal Profile Management system. Universal Profile Management enables Concentri™ to interact with existing data repositories to integrate the mobile experience with all direct digital channels, including email and the web.
(Knotice )
 
Article:    Great Service as a Pain Remover
Your customers are getting more headaches than normal these days. The economic recovery seems slow and uncertain; layoffs, bankruptcies and foreclosures appear to increase. And, even if customers have personally been spared anxiety, they have plenty for family or friends around them who have not. So, customers drag their woes around along with their thinning wallets. Why not give them a “two-swallow paper cup.”
(CustomerThink )
 
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