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Thursday, May 28, 2009


   OUR TAKE -  Viral Marketing Gone Bad

 
 
Recent Editions of CRMAdvocate


05.26.09    Bang for the Buck
05.22.09    Ouch
05.21.09    Transparency Policy
05.20.09    Opinions and Agendas
05.19.09    Is Accountability Impractical?
05.18.09    Our Weenie Culture

 

 
Lasting Impressions:
The conventional view serves to protect us from the painful job of thinking. - John Kenneth Galbraith, economist
Do you hear angels sing? Are you "swimming in a sea of babes?" Are you gifted with a keen sense of smell and hearing? Do unicorns jump in front of your car? If you answered "yes" to any of these questions, perhaps you were one of the hundreds of people to post a review for the amazing three wolf moon t-shirt marketed on Amazon.
 
At least 758 (and counting) customer reviews fully adorned with thousands more "that was helpful" reviews have flooded the tier one commerce web site. Of course, the reviews are not serious, let alone credible. It seems all this good fun may have been created by "a pack of Amazon.com reviewers who apparently are all in one big joke."
 
While it may be great entertainment value depending on your entertainment values, this is an excellent example of the risks you face when you let anyone do anything on your commerce sites. And who are these people? We may never know. Viral marketing gone bad. Rest well tonight considering what could happen to your site.
 
And I haven't forgotten about the homework assignment regarding a transparency policy. Stay tuned. What's your take?
 
Gary Lemke, Publisher

 
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  NEW IN CRM

 
News:    Salesforce Delivers New Force.com for Google App Engine
Salesforce.com announced a new version of Force.com for Google App Engine providing developers a set of tools and services to bring together two cloud computing platforms for application development. Developers can use the new offering to take advantage of the addition of Java language support in Google App Engine in their application development projects on Force.com.
(Salesforce )
 
Article:    Mom Blogs Dole Out Advice -- With Corporate Backing
Traditional journalists are expected to refuse freebies to avoid any conflict of interest. Magazines and large parenting Web sites do receive product samples for review. But for an individual woman writing a blog from home, a free shipment of diapers represents a huge savings in her monthly budget. It's hard not to get excited about that.
(CRM Daily )
 
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Join the ATG Webinar June 3, 2009:
Live Help - The Power of Click to Call and Click to Chat

 
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News:    Norwich Union Selects ClickSoftware for Field Operations
Norwich Union, soon to be Aviva, the world's fifth-largest insurance group and the biggest in the UK, is deploying ClickSoftware's ServiceOptimization Suite, including ClickSchedule and ClickMobile, within its motor insurance business to enhance the efficiency with which the company schedules and dispatches its field engineers. The initial order will support around a hundred people out of a workforce of several thousand that operate in the field.
(ClickSoftware )
 
Article:    Transaction to Trust: The New Era of Customer Service
As the business community struggles with an economic downturn, companies have two choices. They can either manage through it by making cuts or lead their way out of it by focusing on their keys to success: customers. Customer loyalty remains one of the holy grails of business. It leads to lower customer acquisition costs and improved customer retention. Relationships built on trust breed success in the marketplace—and anything less than good customer service hurts business, regardless of the economic landscape. Trust emerges when companies understand the benefit of meeting the needs of both the customer and the company.
(DestinationCRM )
 
News:    Yorkshire Water Customer Services Arm Deploys Impact 360
Loop Customer Management Ltd – the sister company and customer services arm of Yorkshire Water – has deployed the Impact 360 Quality Monitoring solution from Verint Witness Actionable Solutions. Loop provides contact center operations for Yorkshire Water, a provider of water and sewage services to 4.7 million people and 140,000 businesses across Yorkshire, U.K. Loop Customer Management is using Verint’s QM solution to capture both customer conversations and associated agent desktop activities. The Center handles environment agency and police emergency calls, which also are recorded and stored by Impact 360 for compliance purposes.
(Verint )
 
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