 OUR TAKE -
Our Weenie Culture
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Honest criticism is hard to take, particularly from a relative, a friend, an acquaintance, or a stranger.
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Franklin P. Jones
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My initial thoughts on transparency (also see time for transparency) have sparked great thoughts from the CRMAdvocate community. I plan on sharing reader feedback later this week. In the meantime, a local sports newspaper columnist wrote an inspiring piece on the whole electronic social scene. His opinions were sparked by a report of a sports figure apologizing via Twitter as a substitution for a person-to-person apology. Allow me to share a few "nuggets" from the piece as it applies to Social CRM.
"The world of Twitter and blogs has turned us into a weenie culture. We are a culture in hiding. We are scared to death of confrontation. But the indirect stuff seems to make many even more confrontational because of anonymously written web posts and message boards that offer so little accountability. Everyone is big and brave behind a pseudonym, but confront them face to face, and next thing you know they are changing their underwear. You will be taken seriously if you stop hiding behind silly names."
In many cities, the sports columnist is charged with writing polarizing stuff. I guess it sells newspapers. But when you take the charged-up words out of the writing, the message is solid to the core. People should be accountable for what they write. In the world of commerce, I simply don't see how transparency can fully exist without accountability.
Where does accountability fit into your Social CRM equation? That's my take. What's your take?
Gary Lemke, Publisher
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| Rainmaker | 1.11 | | 0.08 |
| CDC | 1.28 | | 0.06 |
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| Teletech | 10.84 | | 0.35 |
| NetSuite | 10.92 | | 0.3 |
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| Interactive | 11.38 | | 0.24 |
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| NICE | 22.66 | | 0.28 |
| Salesforce | 40.2 | | 0.43 |
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| ClickSoftware | 4.28 | | 0.02 |
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As of 4:00 p.m. on 5/15/09 |
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