 OUR TAKE -
Safe Senders
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| Lasting Impressions:
Nobody believes the official spokesman ... but everybody trusts an unidentified source.
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Ron Nessen
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For administrative and technical reasons, the email address from which the newsletter is sent was updated late last week. Hopefully, you didn't notice the change from "info” (at CRMAdvocate dot com) to our new email address, "advocate" at CRMAdvocate dot com. The only reason you may have noticed is based on how your email system handles incoming mail.
Many mail programs are designed to be wary of anything new from someone you don't specifically designate as "safe." If that is the case, you may have to re-designate "CRMAdvocate Today" on your safe sender list. If your email system has the option, you may be able to add the crmadvocate.com domain to the safe sender list.
This bit of administration prompts me to reiterate what many of you know already. We have been, and will always continue to be, a 100% opt-in based program. We will never add anyone to our subscriber base without permission. And rest assured, your information is protected and will not be sold, rented, or otherwise made available to anyone. Our privacy policy is always linked (see below), if you ever want to see what we believe.
That's my take. What's your take?
Gary Lemke, Publisher
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| Stock Ticker |
| Pegasystems | 12.57 |  | 2.14 |
| Vignette | 12.46 | | 0.49 |
| APAC | 1.2 | | 0.04 |
| Intervoice | 6.05 | | 0.2 |
| Chordiant | 4.9 | | 0.09 |
| NetSuite | 18.06 | | 0.3 |
| Interactive | 11.73 | | 0.14 |
| SupportSoft | 3.51 | | 0.04 |
| LivePerson | 2.69 | | 0.03 |
| CDC | 3.39 | | 0.03 |
| Selectica | 1.46 | | 0.01 |
| ClickSoftware | 3.07 | | 0.01 |
| Tekelc | 15.9 | | 0.05 |
| Astea | 4.5 | | 0.01 |
| HP | 49.13 | | 0.07 |
| Teletech | 23.26 | | 0.01 |
| NCR | 25 | | 0 |
| SPSS | 40.58 |  | -0.06 |
| Epicor | 8.07 | | -0.02 |
| Unica | 7.25 | | -0.03 |
| Oracle | 21 | | -0.1 |
| SAP | 48.72 | | -0.31 |
| Sykes | 20.25 | | -0.15 |
| Amdocs | 31.67 | | -0.27 |
| RightNow | 12.87 | | -0.12 |
| Convergys | 15.36 | | -0.16 |
| Salesforce | 66.7 | | -0.87 |
| ATG | 3.25 | | -0.05 |
| Nortel | 8.07 | | -0.16 |
| NICE | 31.14 | | -0.92 |
| ICT | 9.64 | | -0.35 |
| Rainmaker | 3.6 | | -0.17 |
| eLoyalty | 6.61 | | -0.38 |
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As of 4:00 p.m. on 5/9/08 |
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 NEW IN CRM
Article: Being an environmentally focused company means writing new rules for marketing. Pizza Fusion is a national restaurant chain with a goal to be good for the environment, its customers, and its employees. And its marketing initiatives follow suit. The company, which offers organic pizza, sandwiches, and salads, opened its first restaurant in Deerfield Beach, FL, in July 2006. The company has since grown to 63 restaurants in eight states. The food is delivered in hybrid cars, its ovens convert heat into electricity, and its countertops are made from recycled soda cans. The company invests heavily in such online marketing as banner ads, email, and online surveys, eliminating reliance on paper. And Pizza Fusion has created experiential initiatives that help generate awareness not only for the environment, but also for the restaurant. (Source: 1to1
)
News: SPSS announced plans a new version of its Predictive Analytics platform – SPSS Predictive Enterprise Services 3.5. New features include improved automation based on events, additional model management techniques, and expanded reporting options that improve visibility of analytic results. It provides organizations with a single data access layer for building and deploying predictive models within operational systems to improve customer interactions within marketing campaigns, call centers and through the web.(Source: SPSS
)
Research Note: Microsoft president and CEO Steve Ballmer stated the company was in the right place as far as business applications were concerned. But, in a report from The 451 Group, analysts suggest the right strategy for Microsoft is disengagement from CRM. The report argues that Microsoft would be best served by simply acknowledging that it never made much of Dynamics, and should sell off its CRM and ERP assets. (Source: The 451 Group
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News: Strategy Companion announced that its BI Analytics for Dynamics CRM solution is available on the new Microsoft Dynamics™ CRM 4.0 platform, providing Business Intelligence (BI) reporting and analytics integrated within the Dynamics™ CRM (Customer Relationship Management) application to gain a deeper understanding of the marketing, sales, and service-related data residing in Dynamics™ CRM 4.0.(Source: Strategy Companion
)
Article: The Internet has become our primary source for giving and receiving information. Mobile technology is a natural extension of the Internet -- and yet, despite promises of a mobile revolution, the reality has yet to manifest itself in the United States. In the pockets of more than 250 million people, the mobile phone is for most a necessary appendage but marketers have been wary of appearing intrusive because customers are likely to be much more sensitive and far less forgiving. (Source: DestinationCRM
)
News: Saturn Corporation, an InterSystems application partner, has launched an initiative to deliver its Eprísa® customer relationship management (CRM) solution worldwide. Eprísa is being implemented in multiple locations worldwide, with the Dutch healthcare foundation, Hospitallbroeders, the first organization to go live with CACHÉ-based Eprísa online. (Source: Intersystems
)
News: For the first quarter of 2008, total revenue for eLoyalty was $23.9 million and the net loss was $4.2 million with an 11% sequential increase in total revenue. (Source: eLoyalty
)
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