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Monday, May 11, 2009


   OUR TAKE -  Disgusting Social CRM

 
 
Recent Editions of CRMAdvocate


05.08.09    The New NPS in Social CRM
05.07.09    Average Ratings
05.06.09    Doubting is the Point - II
05.05.09    Honor a Teacher
05.04.09    Doubting is the Point
04.30.09    Wear It in Style

 

 
Lasting Impressions:
Mistakes are a part of being human. Appreciate your mistakes for what they are: precious life lessons that can only be learned the hard way. Unless it's a fatal mistake, which, at least, others can learn from. - Al Franken
The large amount of interest in the columns about Social CRM demonstrates the level of excitement is running high. There is quite a bit of enthusiasm about the potential to facilitate new ways to market and sell. And there is quite a bit of concern.
 
You need look no further regarding the devastating effects of the new medium gone awry than the widely distributed video of pizza makers putting disgusting things in pizza. My guess is the majority of CRMAdvocate readers have seen the video or seen reports of it on the news or in the newspapers. This was a full-blown disaster for Dominos, the pizza chain.
 
The financial impact and the hit to the company's reputation will likely be felt for a long time simply because of the foolishness of a few "bad apples." What would you do if this happened to you? You can see the corporate response from Patrick Doyle, President of Domino's USA.
 
You may want to bookmark this just in case your brand takes a hit in the new world of Social CRM. That's my take. What's your take?
 
Gary Lemke, Publisher

 
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As of 3:58 p.m. on 5/8/09

 

 

 
  NEW IN CRM

 
News:    RunE2E Introduces Mobile Sales Application for RunCRM
RunE2E announced the launch of RunMobile, an application connecting smartphone users to their customer data anywhere at any time. The application is an extension of RunCRM, a qualified SAP® Business All-in-One partner solution for small and midsized businesses. With RunMobile, sales, marketing and service professionals can use a Blackberry® or iPhone® for real-time interaction with the RunCRM solution.
(RunE2E )
 
News:    SAP and User Group Network Announce Support Milestones
SAP AG and the SAP User Group Executive Network (SUGEN), a federation of 12 key SAP user groups, announced an agreement on a defined list of key performance indicators that will be used to measure the success of SAP Enterprise Support services. Also announced was the rollout of a joint benchmarking program that will use key performance indicators to define and measure how SAP customers derive value from SAP Enterprise Support. In this joint benchmarking effort, the key performance indicators will be measured and tracked among a representative selection of customers. SAP has also modified the 2008 pricing program for SAP Enterprise Support as it applies to support contracts migrated to SAP Enterprise Support.
(SAP )
 
Article:    Can Marketers Afford Customer Centricity?
The Chief Marketing Officer (CMO) Council recently released the results of its Marketing Outlook 2009. The report -- sponsored by Deloitte Consulting, business community platform Jigsaw, and research firm Ad-ology -- surveyed 654 marketers worldwide. The economy has certainly motivated marketers to be more responsible, with a greater share (34 percent) of respondents indicating that economic conditions have "sharpen[ed] our focus and reduc[ed] our spend." An emerging trend for this year is an increased focus on digital and social marketing-a skill that companies will be training existing employees for, rather than hiring new talent. Yet, despite ambitious goals toward a more customer-centric strategy, marketers still lack the necessary level of collaboration with their technology teams.
(DestinationCRM )
 
News:    Altitude Software Launches Unified Desktop Solution
Altitude Software announced the general availability of its enhanced Altitude Unified Desktop solution, providing contact center agents with relevant media control and applications information in a user friendly environment and adding new tools to focus on first call resolution (FCR) rates and other customer satisfaction and business key metrics. Altitude Unified Desktop controls various channels such as phone, e-mail, chat, and co-browsing, provides a customer interactions history view, customer data in real time depending on the context of interaction in the business workflow, and may even make suggestions regarding cross/up sell opportunities or address compliance in real time.
(Altitude )
 
Article:    Missing! Systems Thinking for Customer Experience Results
"Do the whole job" is a mantra needed by our companies and society at large. Piecemeal efforts and short-term strategies ultimately lead to finger-in-the-dike management that is rampant today. All of the recent customer experience studies indicate that vital linkages are broken between survey results and business results, data and actions, goals across functions and business units, and a list of other things. What's missing here is systems thinking! Systems thinking is a commitment to doing the whole job. It's a holistic view of the components of an entity in the context of relationships with each other and with other entities, rather than in isolation.
(CustomerThink )
 
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