 OUR TAKE -
Doubting is the Point
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The game of life is the game of boomerangs. Our thoughts, deeds and words return to us sooner or later, with astounding accuracy.
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Florence Shinn
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Last month, Stephen Colbert used his daily television show on the Comedy Channel to encourage his audience to participate in the public "vote" of naming a future NASA space module. The results are in and the name "Colbert" won by a landslide. Ah, how some poeple use the open nature of the Internet to sway group thinking to their own agendas.
OK, I realize it was all done in good humor but it proves a point related to our discussion of Social CRM (follow the past issues link to the right to catch up on the discussion). The openness of social networks makes it possible for those with an agenda and an "open microphone" to game the system. Consider this editorial response to a poll taken on Time.com.
"I would remind anyone who doubts the results that this is an Internet poll. Doubting the results is kind of the point," says Josh Tyrangiel, Time.com managing editor, on the hacking on the site's annual vote for the World's Most Influential Person, propelling 4chan founder "moot" to the top of the list.
More and more we are finding out that once people are told the rules, they will decide how to play the game. In the world of Social CRM, that is not necessarily a good thing for commerce. That's my take. What's your take?
Gary Lemke, Publisher
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